Health and fitness is all the rage these days, with many people taking up activities like running and Crossfit, especially as they head into their 30s.
And overall, it’s great that more people are interested in looking after their bodies and general physical fitness. The more active you are, the healthier you’re likely to be, allowing you to live a longer and more fulfilled life.
But, being healthy isn’t all about exercise. In fact, in order to really be as healthy as possible, it’s essential that you focus on exercise and healthy eating. Because if your nutrition isn’t good, the amount of exercise you do isn’t going to matter as much. Sure, it’ll still help, but by eating right and fueling your body properly, you’ll be able to maximise the positive impact of being active.
Eating Healthily and Why It Can Be Tough
For most adults, maintaining a consistently healthy diet can be challenging. Since we’re surrounded by so much delicious food these days, a lot of which is really not great for our diets, it can be tough to stay on the straight and narrow, especially when you consider just how easy it is to get your hands on a quick takeout or a delicious meal from a nearby restaurant.
A lot of this has to do with how innovation has helped businesses make these types of food more accessible than ever before.
However, there are actually plenty of companies that are using modern technology and putting their minds to work to optimise the other side of the coin – healthy eating.
Top Startups Encouraging Healthy Eating
The good news is that the tables have turned and instead of only using technology to come up with the quickest ways to get cheap, delicious food to people, plenty of entrepreneurs from all over the world are taking strides in figuring out the best ways to fuel our bodies. Along with that, working on truly understanding our bodies’ nutrition and what we really need to be able to function optimally.
One of the biggest obstacles that is often used as an excuse (rightly or wrongly) for not eating well is that healthy eating requires more time, effort and money, but with modern technology, experts in the field are coming up with new and exciting ways to make healthy eating just as feasible as being unhealthy – if not easier.
YFood Labs
Established in 2017, YFood Labs is the operator of a food processing company. Its aim is to be able to provide customers with healthy, uncomplicated food that is ideal for people with busy schedules.
They specialise in producing balanced meals and drinkable meals that are perfect for anybody on the go. They contain vitamins, minerals, proteins, essential omega fatty acids and vital fibre, ensuring that consumers can get everything they need in one go.
Based in Munich, Germany, YFood Labs was founded by Benjamin Kremer and Noël Bollmann and was most recently valued at $430 million.
Clara Foods
Clara Foods is an engineer and manufacturer of food that is ethically and sustainably produced, having positive effects on both the environment and the health of potential consumers.
Established in 2014, the company was founded by David Anchel and Isha Datar and has since become a leader in its industry. Clara Foods is focused on formulating and manufacturing animal-free proteins as ingredients for the global food and beverage industry.
By means of advanced fermentation, Clara Foods is producing functional and nutritional proteins from microorganisms in order to completely transform the factory farm model in order to create an agricultural industry that is more sustainable and also helps produce healthier food.
Oziva
OZiva is the producer of modern plant-based organic products that are created with the intention of being healthy and high in nutrition.
By producing food that provides balanced nutrition as a result of precise food science, OZtiva provides customers with products that optimise both healthy living and convenience too.
Founded by Mihir Gadani and Aarti Gill, OZtiva was launched in 2013 and it’s based in India.
Snackible
Snackible, located in Mumbai, India, is the operator of a health-food production company. Selling healthy snacks, Snackible covers categories including sweet, savoury, high fibre, high protein, low calorie, gluten-free and lactose-free.
The company is focused on creating snacks that are delicious and convenient, catering to people who don’t have a lot of time but are still looking for delicious food that is convenient and healthy too.
Flore
Flore is the producer of custom probiotic products that aim to help people improve their gut health. Located in San Diego in the United States, the company has come up with a custom formula that combines microbiome testing as well as a variety of prebiotics, probiotics and botanical ingredients.
Flore’s supplements reduce constipation, support immunity, promote food tolerance, support GI motility and more, helping consumers address physical issues that are often either caused or exacerbated by unbalanced, unhealthy diets.
DayTwo
Established in 2015, DayTwo is located in Walnut Creek in the United States. With 21 investors and about 100 employees, Day Two is the developer of a microbiome-health management platform. It provides patients with diabetes or prediabetes with health and nutrition insights to help them eat well.
By providing consumers with personalised dietary recommendations, patients are able to effectively manage their glycemic intake. The recommendations are made by means of lifestyle change evaluation and individual biometrics.
