Top 10 New Startups In Denmark

Denmark’s startup ecosystem is expanding at an exponential pace. The country is home to many highly successful companies such as Trustpilot and Vivino. Better yet, new startups like Flatpay and Lun Energy are making significant waves within the Danish market. Copenhagen’s fintech scene is buzzing, having attracted the third-highest amount of VC funding per capita across all of Europe. The emphasis on AI, sustainability, and cutting-edge solutions in various industries highlights why global investors and tech talent are increasingly drawn to Denmark.

Why Do People Choose Denmark For Their Startups?

There are multiple reasons why Denmark is an especially attractive location for entrepreneurs launching startups. One consistently helpful factor is the robust government support available for startups. Numerous initiatives, such as Startup Denmark, offer critical assistance in the early stages of business development.

In addition, Denmark has a relatively low corporate tax rate, which is particularly advantageous for startups aiming to reinvest in growth.

As a thriving economy, Denmark presents a wealth of opportunities. Entrepreneurs can access a range of public funding schemes, network with both local and international investors, and make use of accelerator hubs. These are complemented by business development organisations that have a global focus and outlook.

Denmark’s top-class universities also contribute to a highly educated and skilled workforce. These institutions provide a steady pipeline of talent that can support startups as they scale.

Being a welfare state, Denmark offers a strong social safety net, which encourages individuals to take entrepreneurial risks. It’s also very straightforward to establish a business in Denmark—the most difficult part is coming up with a creative idea that stands out from the rest.

Beyond the economic advantages, Denmark is renowned for its exceptional work-life balance. This greatly contributes to the country’s appeal as a place not only to work, but also to live and thrive long-term.

10 New Startups In Denmark

Here are 10 new startups in Denmark that are worth keeping an eye on:

1. All Gravy

All Gravy is a fintech startup founded in 2020 in Copenhagen by Jonatan Mark Rasmussen and Kristian Lundager. Their platform is tailored for the hospitality industry, addressing staff turnover challenges. The company’s people operations system includes a financial wellness app designed for hourly workers.

All Gravy’s platform offers practical insights into employee satisfaction, turnover rates, salary data, and branch performance. It also enables employees to take shifts across multiple locations with minimal administrative effort. This helps hospitality and retail businesses to retain and motivate their staff more effectively.

2. ZeroNorth

ZeroNorth is a cleantech startup established in Copenhagen by Søren Christian Meyer. The company has created a data-driven platform that decarbonises global trade by optimising shipping operations to reduce emissions and costs.

ZeroNorth uses real-time data on weather, hull condition, bunker prices, and vessel performance to help ship owners, operators, and charters make smarter fuel and route decisions. In doing so, they enable substantial reductions in both emissions and costs.

The company had a successful funding round in 2023, securing over €6 million.

3. Weld

Weld is an enterprise software startup founded in 2021 in Copenhagen by Jonas Thordal, Jakob Skytte, and Jakob Kristensen. Their platform helps businesses build powerful data models and metrics.

By centralising and syncing data from warehouses into tools, Weld enables businesses of all sizes to become more data-driven and achieve sustainable growth.

To date, Weld has raised over €4.6 million in funding and operates in Denmark, Germany, the UK, and Canada.

4. Responsibly

Responsibly is a supply chain tech startup founded in 2021 in Copenhagen by Jacob Vous Petersen and Thomas Andersson. The company provides a platform for responsible sourcing.

Responsibly aggregates supplier data from multiple sources to enable ethical and sustainable purchasing decisions. With a focus on transparency and traceability, Responsibly is responding to the growing demand for more sustainable procurement solutions.

5. Flatpay

Flatpay is a fintech company founded in Herlev in 2022 by Peter Lüth, Rasmus Busk, and Sander Jensen. The startup offers a transparent point-of-sale and payment solution for merchants with no hidden fees.

Their platform integrates various banks, tenures, and product categories into a single POS terminal, providing a seamless payment experience across multiple markets.

Founded by a team of serial entrepreneurs, Flatpay raised €67 million in a Series B round in 2024 and has expanded into Finland and Germany.

6. Holdbar

Holdbar is an experience economy startup founded in Aarhus in 2023 by Lars Daniel Blom Rasmussen and Lasse Kjær. Their platform enables users to buy and sell experiences such as cooking classes, guided tours, and more.

The platform handles everything from administration and booking to payments and promotions. It helps experience-based businesses distribute their offerings more efficiently.

Holdbar raised €1 million in a pre-seed funding round.

7. SOLID Therapeutics

SOLID Therapeutics is a healthtech startup founded in 2022 in Copenhagen. The company develops novel cancer therapies targeting both cancer cells and immune cells to treat solid tumours.

Focusing on the cell biology of the tumour microenvironment, SOLID Therapeutics employs a dual approach that reprogrammes cancer metabolism and strengthens the immune response. Their solutions aim to improve outcomes for patients with breast and pancreatic cancers.

8. Juristic

Juristic is a software startup launched in 2021 in Copenhagen by Christian Hjortshøj and Kean Ottesen. The company has developed a legal platform tailored for lawyers and legal advisers.

The platform streamlines legal tasks, deliverables, and workflows. It includes a knowledge management system, document templates, and tools for legal project management, enabling lawyers to serve clients more effectively.

Juristic has already raised up to €1 million to support service enhancement and expansion.

9. Lun Energy

Lun Energy, founded in Frederiksberg in 2021 by Martin Collignon and Anders Philip Skovsgaard Valentin, provides SaaS-driven energy management solutions for buildings.

Their platform focuses on the thermal renovation of homes, primarily by facilitating the installation of heat pumps. Lun Energy’s tools help customers, installers, and suppliers ramp up adoption, supporting broader decarbonisation goals.

10. Blue Energy

Blue Energy is a cleantech startup established in 2023 in Kastrup. The company is pioneering modular nuclear power plants built in shipyards, which allows for faster and more cost-effective energy production.

Their mission is to provide clean, affordable, and reliable energy, all while maintaining rigorous safety standards. Blue Energy has already raised over €43.26 million in funding.