Top 7 SaaS Startups In Estonia You Should Know

Even though Estonia only has 1.3 million people, it has a big name in the tech world. The country has become one of Europe’s most productive startup hubs, with early successes like Skype and fintech giants like Wise and Bolt. 

The SaaS (Software-as-a-Service) model is at the centre of that movement. It powers companies that use cloud-based software and subscription tools to serve customers all over the world. In this article, we’ll look at how Estonian SaaS startups are growing, why they’re doing well and seven of the most exciting names in the ecosystem right now.

The Rise of SaaS Startups in Estonia

Estonia’s success as a tech hub didn’t just happen. It happened because the country has been focussing on digital infrastructure, policies that are good for startups and a culture that encourages experimentation for a long time. Estonia’s startup scene is much stronger than its size would suggest. Almost half of the fastest-growing startups in Eastern Europe are based there. Estonia has made a lot of unicorns (startups worth more than $1 billion) and draws both local and foreign entrepreneurs to start new tech companies. 

Estonia’s digital-first national infrastructure is what makes this growth possible. Entrepreneurs can set up companies, pay taxes and run their businesses all online with the help of secure digital identity systems. This cuts down on a lot of red tape. With e-Residency and other government programs, business owners from anywhere in the world can start and run Estonian companies from anywhere in the world and they can access all EU markets and services. 

Also, Estonia’s low corporate tax rate—0% on reinvested profits—makes it easier for startups to reinvest their profits into growth instead of paying high taxes. This gives SaaS founders more time to grow their businesses in the early stages. 

Estonia has become a hotbed for SaaS innovation thanks to its digital infrastructure, supportive policies and access to markets.

Why These Startups Are Doing So Well

What is it about SaaS in Estonia that makes it more successful than in other places? The factors below make it easy for SaaS companies to grow and compete on a global scale.

Deep Tech-Friendly Ecosystem

Estonia’s tech ecosystem encourages fast innovation by providing a lot of mentorship, local accelerator programs and a startup culture that values sharing knowledge. 

A Global Mindset From Day One

Estonian startups don’t think small. Companies in their early stages are going after customers from all over the world, not just Estonia. This is because Estonia has access to the EU single market and the global digital economy. 

Money And Investments

Even though global venture capital has gotten harder to get in recent years, Estonia’s startups are still able to get money. They are also proving their resilience by growing profitably instead of just getting more funding. 

Skilled Workers And A Remote Culture

Estonia has a lot of talented engineers, designers and product experts. SaaS companies can make world-class products quickly because they have a culture that is okay with remote and distributed teams. 

7 Estonian SaaS Startups To Watch

Here are seven SaaS startups that show how good Estonia is at technology. They are all working on new ideas in different areas of software and cloud services.

Pipedrive

Pipedrive is one of Estonia’s most well-known SaaS exports. It offers an easy-to-use CRM (customer relationship management) platform that helps sales teams keep track of leads and close deals. It has become a global company with hundreds of employees and offices in the U.S. and Europe. 

Blackwall

Blackwall is a cybersecurity company that protects websites and web apps from malicious bots, scrapers and online attacks. This is a very important service in a digital world that is becoming more dangerous. 

Katana 

Katana is a cloud-based manufacturing and inventory management system that helps small and medium-sized manufacturers improve their order, inventory and production planning processes. It has won awards both locally and internationally. 

Binalyze

Binalyze is an advanced digital forensics and incident-response platform that helps cybersecurity teams look into breaches faster and more effectively by using automation and analytics. 

Scoro

A single platform for managing a business that includes billing, project management and team collaboration. It helps professional services teams work more efficiently. 

Jobbatical

Jobbatical wants to make it easier for talented people to move around the world and get jobs by using AI-assisted automation to help companies and workers with cross-border moves. 

Toggl 

Freelancers and teams love Toggl’s time-tracking software because it makes project time management and reporting easy but powerful.