Top 6 SaaS Startups in Brazil 2025

The SaaS market in Brazil is big, growing and getting more advanced. Brazilian SaaS companies are a great example of a winning formula: they solve real problems for Brazilians while keeping local rules and regulations in mind and then they expand those strengths to other regions. For buyers, that means tools that are more powerful and work together. For founders, it’s a reminder that thinking about products for Brazil first can go a long way.

Brazil’s SaaS market has a lot of demand at home and products that compete on a global scale. Here are six great startups and an explanation of why their plans work in Brazil’s quickly changing market.

 

The SaaS Landscape in Brazil

 

Brazil’s tech ecosystem is a great place for subscription software to grow, especially in the B2B space. Recent reports show that about four out of ten Brazilian startups use a SaaS model and most of them sell to businesses. This shows that SaaS is a big part of daily life in many industries, from finance to retail.

The environment also makes localised solutions more likely. In Brazil, compliance, payments and logistics are all different. Vendors who “speak local” often win when it comes to adoption and retention. Payment rails like Pix are now standard for SaaS companies that deal with money and they have even changed what core banking platforms need to be able to do. 

 

Growth of SaaS in Brazil

 

Growth is widespread and long-lasting. Cloud maturity, the rise of remote work and the consumerization of B2B tools all help the business grow steadily. At the same time, founders have to deal with the usual SaaS problems, like dealing with localised pricing, complicated tax and payment flows and stricter KPI discipline. The overall trend is still up and to the right as small and medium-sized businesses (SMBs) go digital faster and big businesses modernise their stacks.

What Are The Top 6 SaaS Startups In Brazil?

 

There are many notable SaaS startups in Brazil, but there are six of them that stand out above the rest. These startups show how Brazilian SaaS competes by making things easier where they really are: Pismo for local payments and compliance, Nuvemshop for merchant enablement, Pluga for workflow glue, Tempo for chat-native productivity, Jusfy for sector-specific ops and SmartForms for developer primitives. Each one is focused on practical digitisation, not just dashboards but also measurable time and cost savings.

 

Nuvemshop

 

 

Nuvemshop gives business owners everything they need to build and run an online store, including a catalogue, payment options, shipping and marketplace/social media integrations. Because of its “local-first” approach, it helps merchants sell across multiple channels while dealing with Brazil’s unique business needs. This is why it is often called a regional e-commerce leader.

 

Pismo

 

 

Pismo gives banks and fintechs APIs to issue cards (debit, prepaid, credit, and commercial) and manage core accounts. Visa bought Pismo in January 2024, which shows how important modern, API-driven cores have become. Pismo’s ability to connect to new rails like Pix shows that it is a good fit for Brazil and other fast-growing markets.

 

Pluga

 

 

Think of Pluga as the “connective tissue” that holds Brazilian businesses together. It lets people who aren’t developers put together CRMs, payment processors, email tools and ERPs, often with Brazil-specific integrations like PagBank. It focuses on local apps and prices in BRL, which makes it easier for small and medium-sized businesses to automate back-office tasks.

 

Tempo

Tempo combines AI with a team of experts to act as a personal assistant for busy customers. It can handle payments, scheduling, shopping and document tasks right in WhatsApp. The company has said that it has received more funding and is starting to get traction, which is part of a larger trend in Brazil: powerful, chat-based services built on top of messaging. 

 

Jusfy

 

 

Jusfy is one of Brazil’s fastest-growing legaltech SaaS platforms. It offers case tracking, legal research, calculators and workflow tools to more than a million lawyers in the country. Recent funding and fast growth in MRR show that the product fits the market well in a field that is ready for digitalisation. 

 

SmartForms

 

 

SmartForms has a hosted form backend that lets you collect submissions and send push notifications to email, Telegram or Slack without having to write server code. A company in Rio runs it, which makes it a simple building block for Brazilian teams putting together lightweight stacks.