Your first business is your baby; you are bound to do everything that you can to make it a success. You will need your best idea, a strong work ethic, patience, and perseverance for the days where you think your business might not be going anywhere. However, this combination is able to turn your simple idea into an empire.
Here, we are going to share with you our top five tips that will help you launch a successful business as a new entrepreneur.
Choose Your Niche
The selection of your niche is important. If you go too broad with a business, you might struggle to identify your audience. If you’re too specific, you might find that your niche is too narrow. There is also a seasonality aspect that you need to take into consideration. You will also need to consider how you will be able to remarket your customers for the years to come. It’s best to choose a niche that’s popular all year round and to avoid short-term niches such as maternity and weddings, especially if this is your first business! Do your research, explore your digital marketing strategies and get started.
Obsess Over Your Customers’ Needs
One of the biggest sources of conflict in business comes from unmet needs. If you customer is not getting the service or product that they are expecting, then they will be frustrated. The most important business tip when it comes to managing customer relations is to emphasise with the customer.
More from Startups
- Startup of the Week: Inworld AI
- Startup Profile: CityStack
- Capital Bean Launches with Aim to Make Consumer Borrowing Safer, More Accessible and More Affordable
- Startup Profile: Shop LIT Live
- Startup of the Week: Humaans
- Startup Profile: Send
- How Huzzle is Leading the Future of Student Recruitment
- Q&A from Previse CEO, Paul Christensen
When you recognise their frustration, do not take their insults personally. Instead, focus on trying to listen to what they are mirroring behind their words, and eventually, work on coming up with a solution that meets their needs and leaves them feeling heard. For example, the giant company of PayPal realised that there was high demand for simpler online payments when it comes to various industries such as retail, tourism, PayPal casinos, so it expanded its services to include them. Focus on building long-term relationships with your customers.
Start Small and Then Expand
Amazon started from a simple bookstore before becoming the giant company that it is today. They slowly started expanding into toys and other products as their business progressed. That is how you build a long-term business. One of the most important tips is to always start with a narrow focus and then you can expand to the relevant areas in which you see potential. By having a narrow focus, you can build a loyal audience which is well-defined and easier to market.
Be Aware of Competition
Your competitors will always try to remain at the top. While you do not want to obsess over your competitors, you do want to be aware of them and do whatever you can to stay on top of the game. Do your research about your competition and find out all the details at an early stage. If you find a weak spot in their service, put a bigger emphasis on it yourself. The goal is to find out what their overarching weaknesses are and make those your strengths while still offering great products and service to your customers.
Your business will never be perfect – just start and you will learn and adjust along the way. Entrepreneurship is all about going all in and taking risks so that you can achieve your goals. The goal isn’t perfection. The goal is to build a business that helps people solve a problem.