University of Bedfordshire – Successful Alumni who Founded Startups

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Lina Barker – Aaron Wallace


aaron wallace


Lina Barker is an entrepreneur from London, who went from hosting events at the Houses of Parliament with her previous company, to launching a successful male grooming brand called Aaron Wallace,now stocked by ASOS and Liberty London. She has always been extremely passionate about marketing and absolutely enjoys building brands from the ground up. Since the launch of her natural hair care brand, Lina has been recognised by Forbes, Elle Magazine, Okay Africa and BET for her entrepreneurial achievements to date, and has gotten her brand launched in Sainsbury’s, ASOS, Liberty London, Debenhams, Saks Fifth Avenue and Zalando.

The Aaron Wallace haircare range originally launched in 2016 from the Shear and Shine Barbershop in South London. During his time as a barber, Aaron saw first hand the challenges faced by his clientele when it came to having access to good quality products that would solve their hair and skin care problems.

As a black man, Aaron could personally relate to their frustrations and decided to do something about it. He sat down with various black men and asked key questions that would allow his team to form a deeper and more complex understanding of what black men actually need. They spent the next two years working alongside formulation experts and manufacturers to develop and test products that would actually work to improve afro hair and skin, without the use of any toxic ingredients. Their key ingredients of Black Seed Oil and Mango Butter are rich in much needed nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth.


If there is someone you would like to add to the list, please email us directly.