University of St. Andrews – Successful Alumni who Founded Startups

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Jamie Irwin – Straight Up Search


jamie irwin


Jamie Irwin a University of St Andrews alumni who completed a Bsc in Business Management and graduated in 2013. He then worked his way through various digital marketing jobs, climbing the ladder and came to the conclusion that it wasn’t what he wanted to do.

He then founded Straight Up Search – a search marketing business.

Straight Up Search is a search marketing company that takes the hassle out of SEO. They create sound strategies for small to medium sized e-commerce companies and work with them to implement these strategies. They provide clients with professional advice on how to improve their site’s ranking in organic search results, and they never charge upfront fees.

This time last year due to Covid-19, Jamie lost his job as a Digital Marketing Manager in an Electrical Wholesale company. Luckily, he was already dedicating a lot of time to his “side hustle” as a freelance SEO and affiliate marketer. In November 2020, he took on his first client and as of this September 2021, he has 16 clients spanning different niches – from socks to healthcare equipment to SaaS.

Jamie describes setting up his own business as “an absolute whirlwind” but he loves being his own boss, and is currently in the middle of recruiting his third employee.


If there is someone you would like to add to the list, please email us directly.