How Can AI Be Used in Video Production and Editing?

Applications of AI technology are becoming increasingly widespread, with uses in just about any and every industry, and video production is no different.

By means of advanced AI-powered software, modern technology is making all aspects of and processes within video production increasingly efficient, as well as improving the quality and consistency of the content created.

This empowers creators to produce constantly captivating content, reach a wide audience and remain competitive in an ever-growing market.

Having boasted the utility of AI technology, however, what exactly can AI tech do in the world of video production?

In this article, we’re going to have a look at some of the most popular types of AI video technology and the ways in which they can be used to improve the process of content creation as well as the quality of the final products. We’ll provide a few of the top examples of these platforms and finish off with a summary of some of the main advantages of using AI technology in video production and editing.

1. Scene Detection

Modern AI technology is now able to accurately detect transitions between different scenes within video footage by means of advanced algorithms. To do this, the technology identifies changes in lighting, location and subjects to make decisions about changes from one scene to the next.

The advantage of this technology is that it’ll make the process of sifting through hours and hours of footage far more efficient, as the AI will be able to do a first run-through and organise scenes however you need.

Final Cut Pro is one such example of a programme that uses AI to effectively and efficiently organise footage based on its content.

2. Editing Audio

Video audio can be edited and improved by means of artificial intelligence, with the ability to do things like remove background noise, balance sound and ensure a clear listening experience by prioritising specific voices, for instance.

In addition, AI software now has the ability to evaluate audio and video content to be able to suggest appropriate music, and in some cases, advanced technology can even create unique soundtracks.

3. Voice Acting

Instead of hiring expensive voice actors to read out scripts to accompany video footage, producers can use AI text-to-speech technology to manufacture lifelike AI-generated audio.

The best versions of this technology, including platforms like Adobe Premier Pro, are able to produce audio in a variety of different languages, and they can obey instructions regarding to tone and more.

4. Text-To-Video

Although the technology is still being enhanced, text-to-video AI technology can allow users to generate high-quality videos. OpenAI’s Sora is one such app that has the ability to do this, and it can generate videos up to a minute in length.

5. Colour Correction

It’s possible for video footage to be colour-corrected using AI programmes, meaning that professionals don’t have to spend their days making these basic yet time-consuming edits manually.

6. Transcription and Subtitling

AI-powered transcription services have almost eliminated the need for manual transcription, almost instantly producing transcriptions and subtitles from audio recordings.

7. Video Trimming and Cutting

By providing AI programmes with specific instructions on the style of your video and editing, as well as the desired length of clips, modern software can automatically trim and cut video footage for videographers to save time.

Blackbird is a cloud-based video-editing platform that allows for quick, efficient and effective video editing.

8. Motion Tracking

By means of motion tracking AI technology, modern software is able to track objects within video footage more accurately than ever before, creating great potential for the automated placement of graphics as well as ensuring the synchronicity of actions within the footage.

Meta has recently released a new model of their motion tracking software called SAM (Segment Anywhere Model) 2, an update from its initial version, SAM.

9. Content Moderation

With the ability to analyse content, AI technology can help producers automate the process of flagging and filtering inappropriate content in accordance with the guidelines it’s given.

10. Analytics 

One of the most advanced forms of AI video technology is its ability to properly analyse videos and how they’re received. This refers to things like how long users watch videos, click-through rates and engagement, including liking, commenting, sharing and more.

AI is able to obtain and organise this big data in a way that humans aren’t capable of in real-time, or even in any reasonable amount of time, making it an invaluable tool.

Advantages of Using AI in Video Production

As with any and all applications of AI, the use of AI technology in video production and editing is all about reaping the rewards of significant advantages that it offers.

First, it helps save a lot of time. By using this technology, editors won’t have to do everything manually, like write out transcripts to create subtitles, adjust and balance the lighting of all the footage and painstakingly separate and organise scenes.

By automating a lot of this work, AI tech eliminates the mundane, time-consuming task of sifting through hours’ worth of footage and altering it manually.

Second, advanced AI now has the capability of contributing creativity to the process, and in some cases, it can do so by means of smart technology. That means that it can come up with new, exciting and potentially very effective ideas by analysing trends, historical data and user preferences.

Indeed, it has the potential to come up with ideas that ordinary people may not think of.

Third, AI can help create personalised content for individual users without having to create it manually. This can be done by means of deepfakes, with regards to actual footage, as well as tailoring the video content users are exposed to in terms of their preferences, leading to enhanced customer satisfaction.

Finally, the use of AI technology to automate processes and make things more efficient not only saves time, but it also has the potential to save companies a great deal of money.

Now, software can be used to perform tasks almost instantly that used to take employees hours, if not days.