Managing information can feel overwhelming, especially in today’s fast-paced world. With endless tabs, scattered notes and ever-growing content feeds, keeping track of valuable online resources is a challenge. The simple truth is that there’s just so much going on and we have access to too much information.
Many people spend hours each week searching for saved links, scrolling through emails or trying to recall where they found a specific article, video or social post. So, unsurprisingly, this digital clutter leads to frustration, wasted time and even mental fatigue – it’s inevitable really.
That’s where Bundle It comes in.
Developed by tech entrepreneurs and co-founders Martien van Loo and Margot van de Riet, this new app is designed to help users take control of their digital lives.
“Bundle It is more than an organisational app – it’s a way for users to reclaim control over their information, seamlessly bridging personal and professional tasks with simplicity and security.” – Martien van Loo
More than just a bookmarking tool, Bundle It allows users to save, organise and retrieve digital content with ease – whether that’s for work, study or personal interests.
However, what will really set Bundle It apart is when it transitions to a Web3-powered approach later this year, giving users full control over their data and even the ability to monetise curated content.
By combining the best elements of Pinterest and WhatsApp Groups, Bundle It offers a streamlined, distraction-free way to manage online information. Whether you’re a busy professional, a content creator, or simply someone who wants to cut through the digital noise, Bundle It is a game-changer for productivity and organisation.
The Founding, Launch and Development of Bundle It
Founded by Martien van Loo and Margot van de Riet, Bundle It was created with a strong focus on usability, privacy and future-proof innovation.
Margot van de Riet’s personal experience with ADHD played a crucial role in shaping the app’s design. After being diagnosed at 42, she recognised the challenges of managing digital overstimulation and sought to build a platform that simplifies digital information for all users.
The app’s Web3 foundation, led by van Loo’s expertise in blockchain technology, ensures that Bundle It not only enhances organisation but also prioritises user data control and security.
The aim is that in 2025, the app will introduce decentralised storage and monetisation, allowing users to sell curated content bundles – a groundbreaking feature in the digital organisation space.
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How Does Bundle It Work?
Bundle It acts as a digital curator’s toolbox, allowing users to:
- Save content: With a single tap, users can collect weblinks, videos, podcasts, articles and social posts into neatly organised Bundles.
- Organise effectively: Users can then categorise and tag their saved content, making retrieval quick and efficient.
- Share Bundles: Whether for personal use or professional collaboration, Bundles can be shared with individuals or groups, similar to WhatsApp Groups but with greater structure.
- AI-powered search: The app’s AI capabilities ensure that finding stored content is simple and distraction-free.
- Monetise curated knowledge (coming in 2025): Users will have the ability to sell their Bundles, transforming valuable digital collections into financial assets.
What Makes Bundle It Unique?
There are plenty of reasons Bundle It is different to any other organisation app, here’s why:
Designed for Digital Wellbeing
Bundle It isn’t just another productivity app – it’s built with mental clarity in mind. Inspired by neurodivergent needs but optimised for all users, the app reduces digital clutter and cognitive overload, helping people focus on what truly matters.
Web3-Powered Monetisation
Unlike traditional bookmarking tools, Bundle It will soon empower users to earn from their curated knowledge. From interior designers sharing home renovation tips to nutritionists offering meal-planning Bundles, users can transform their expertise into a revenue stream.
Advanced Privacy and Data Control
With concerns about data privacy on the rise, Bundle It offers a secure, decentralised framework. Unlike ad-driven platforms, it prioritises user ownership – giving individuals full control over their content and interactions.
AI-Enhanced Efficiency
Bundle It’s AI-powered search ensures that finding stored content is seamless, eliminating the frustration of sifting through endless notes, emails or browser bookmarks.
The Future of Bundle It
Currently available on iOS across multiple global regions, Bundle It is set to expand its Web3 features in 2025, introducing a decentralised marketplace for curated content.
The app is more than just a digital organisation tool – it’s an opportunity for users to reclaim control over their digital lives while unlocking financial benefits.
