There’s no doubt about the fact that the web development industry is at the forefront of technological innovation, constantly evolving to meet the demands of an increasingly digital world. In fact, the biggest problem that most professionals within the industry face is simply keeping up with changes in trends and updated technology.
Thus, it’s no surprise that the coming year is pre-empted with professionals attempting to figure out what’s to come before it does.
As we approach 2025, experts anticipate significant shifts in how websites are designed, built and experienced.
From advancements in AI and cybersecurity to the influence of 5G and sustainability practices, the coming year promises groundbreaking developments that are set to change not only the future of web development but a plethora of other industries too.
Cybersecurity Challenges and Innovations in Web Development
As cyber threats grow more sophisticated, it only makes sense that web developers will need to prioritise cutting-edge security measures more than ever before.
From advanced encryption protocols to AI-powered threat detection systems, the emphasis will shift to proactive security strategies rather than reactive tactics.
It seems fair to expect that biometric authentication and blockchain will also gain traction, reducing vulnerabilities within companies’ online security systems.
Developers will face the challenge of balancing robust security with seamless user experiences, making cybersecurity a cornerstone of modern web development practices. After all, it’s about finding a balance between being safe and secure while still providing a pleasant experience.
The Impact of 5G on Web Speed and Accessibility
The widespread adoption of 5G is expected to revolutionise web development by drastically improving loading speeds and accessibility.
Thus, websites will need to handle richer multimedia content and more dynamic functionalities without sacrificing performance. Developers will focus on optimising sites for lightning-fast connections while ensuring backward compatibility for regions with slower networks.
5G’s low latency will also enable real-time applications – things like VR experiences and IoT integration – pushing the boundaries of web interactivity to a whole new level.
Sustainability in Web Development
While sustainability is becoming a pretty major focus in most industries, it’s no surprise that it’s expected to also take centre stage in the web development industry in 2025 and beyond as developers prioritise energy-efficient coding practices and eco-friendly hosting solutions.
Indeed, by means of optimised code, lightweight frameworks and reduced data transfer, the overall environmental impact will be drastically reduced.
Furthermore, green hosting services powered by renewable energy will become a standard, and it’s fair to assume that this will become a significant element of competitive advantage with the industry.
As consumers demand ethical practices, companies will seek web solutions that reflect sustainability, giving developers a critical role in reducing the carbon footprint of the online world.
The Expanding Influence of Headless CMS Solutions
Headless CMS platforms – platforms that separate content storage from content presentation – are expected to dominate web development in 2025 and beyond.
Why? Mostly because they offer developers unparalleled flexibility that’ll allow them to create dynamic, omnichannel experiences.
By decoupling content from presentation, these solutions enable seamless integration with mobile apps, IoT devices and even AR/VR platforms.
Thus, as businesses aim to deliver consistent branding across diverse platforms, headless CMS adoption will rise, transforming it into an essential tool for developers who are focused on scalability and future-proofing digital strategies.
The Role of Augmented and Virtual Reality in Web Experiences
It’s not exactly a massive surprise many experts believe that AR and VR are going to redefine web experiences in 2025, transitioning from novelty to necessity in industries like retail, education and entertainment.
Developers are going to craft immersive, interactive websites leveraging these technologies, making product demonstrations, virtual tours and gamified experiences far more accessible than they’ve been in the past.
Improved hardware and browser compatibility will fuel AR/VR integration, and as expectations for engaging digital environments rise, developers are going to need to adapt to create innovative, seamless experiences that blur the lines between physical and digital.
Low-Code and No-Code Platforms
Low-code and no-code platforms will continue the democratisation of the web development industry that’s already started gaining momentum. Indeed, this change is already empowering non-developers to create functional, visually appealing websites without a great depth of technical knowledge and know-how.
Indeed, these tools will evolve to include more sophisticated features, bridging the gap between ease of use and advanced capabilities.
It’s expected that professional developers will also begin to leverage these platforms for rapid prototyping, reducing development time. However, at the same time, ensuring scalability and security in low-code solutions will remain a key challenge for the industry moving forward, so that’ also something to keep an eye on.
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Experts Provide Predictions for the Web Development Industry in 2025
Nobody can tell what’s going to happen in the coming year, but having said that, there are certainly plenty of signs that indicate the direction in which the industry is moving.
We spoke to experts in the industry about their expectations for web development in 2025.
Our Experts
- Danielle Holmes: Managing Director at Black Nova Designs
- Jordan Lio: Partner at Rare Origins and Founder at Commerce Road
- Adam Greco: Product Evangelist at Amplitude
- Scott Michaels: Chief Product Officer at Apply Digital
- Leona Burton: CMO and Founder at ZZatem
- Brian Browning: VP of Enterprise Solutions at Apply Digital
- Fredrik Wahlqvist: CEO at Sciart Marketing
- Chelsea Hopkins: Social Media and PR Manager at Fasthosts
- Suhaib Zaheer: Senior Vice President and General Manager at Cloudways
- James Griffiths: Creative Director at Be Creative Media
- Kimberly Matenchuk: Managing Director of Programmable Media at Cloudinary
Danielle Holmes, Managing Director at Black Nova Designs
“Our website predictions for 2025 are that AI will continue to increase in popularity however, the need for the human behind the code will increase due to bug fixes and understanding the level of code. Skilled developers will be in higher demand in 2025, while AI can be a great tool, it should be used for inspiration not the end goal.
The need for open-source code will continue to increase, while end users are looking for more control over their own data.
WordPress continues to create a custom solution with minimal code and a headless solution. The block theme is increasing in customisation options.
Lastly, website hosting will be given more thought in 2025 with green hosting, and hosting infrastructure being more important than ever to stay safe online and keeping websites secure. Black Nova offer green website hosting.”
Jordan Lio, Partner at Rare Origins, Founder at Commerce Road
SaaS commoditisation will explode in 2025, driven by the rise of AI coding co-pilots like v0, Claude, and Cursor. These tools will enable the rapid development of “off-brand” versions of enterprise-grade products (think Salesforce) at a fraction of the cost and time.
There are two outcomes I can see coming to fruition.
First, large companies will increasingly opt to cut costs by building tailored, in-house alternatives to the SaaS products they previously outsourced.
Second, we’ll see the rise of lean, agile SaaS roll-ups run by small, highly organised teams of software engineer mercenaries. They’ll ship efficient, no-frills alternatives to mainstream SaaS at a rate of knots. Like ALDI undercuts retail giants, these teams will deliver competitive solutions that meet core needs without enterprise bloat, putting massive pressure on the large SaaS players.
Adam Greco, Product Evangelist at Amplitude
“Next year, analytics, data, and AI will be used to create bespoke user experiences more than ever. Today, most users encounter the same digital experience with some minor personalisation, such as differing offers. But, in 2025, we’ll see the emergence of digital experiences that intelligently adapt to user preferences and behaviours.
These personalised experiences may take the form of different page layouts, navigation options, and content suggestions based on how a user interacts with a site. Imagine that you visit an outdoor adventure retail e-commerce website. On the first page, a range of options is available. If you select men’s hiking boots, the next page may change the entire website to remove all women’s products, and only show men’s products that are typically purchased with hiking boots. After a purchase, if you return to the website, the entire site may be optimised for a male hiking persona.
At the same time, someone else may see a totally different website if, for example, they are a woman interested in camping. Each page may be auto-generated by AI, adapting to every click. And this can upend the content management system industry that has been built to produce highly structured websites and apps. AI could redefine the concept of personalisation as we know it, and open the door to a new standard of quality for user experiences. And it will all be made possible through data analytics.”
Scott Michaels, Chief Product Officer at Apply Digital
“Agentic agent customers will pose serious challenges in sectors like retail and e-commerce next year. I strongly suspect the scarcity model – notably product drops – will finally become unworkable in 2025 in light of the rise of bots.
The experience is already bad today, with the barrier dropped to who can produce such bots, there won’t be any primary market buyer anymore, killing the entire dopamine cycle of scarcity-based e-commerce. Scalpers were bad enough, but when everyone starts using digital agents to find the best deal it will be goodbye sneaker drops.”
Leona Burton, CMO and Founder at ZZatem
“In 2025, we’ll see continued advancements in artificial intelligence and its integration into web development, alongside the growing influence of blockchain technology. AI will play a critical role in enhancing user experiences, from delivering highly personalised content to streamlining interactions in ways that feel seamless and intuitive. We believe businesses will also have more opportunities to monetise this personalised content, creating innovative revenue streams while keeping users more engaged than ever.
At the same time, blockchain will bring a new level of transparency and security to the web. With decentralised systems, we’ll see a rise in trustless transactions, improved data ownership for users, and more robust protections against cyber threats. Blockchain-powered applications, particularly in areas like e-commerce and financial services, will give users greater control over their data and transactions, reshaping how people interact online.
App development will also see significant growth and the process will become more accessible and streamlined with barriers to entry lower than ever. This means more individuals and small businesses will have the ability to create innovative applications that cater to specific niches, industries, and audiences. Combining the accessibility of app development with the power of AI and blockchain, we’re poised to see a digital landscape that is smarter, more secure, and more inclusive than ever before.”
Brian Browning, VP of Enterprise Solutions at Apply Digital
“2025 could see autonomous, ‘agentic’ AI-driven digital assistants hit the popular consciousness. All the necessary technology already exists to make it happen — interoperable AI, advanced algorithms, and the infrastructure for data exchange — it just needs someone to bring it all together.
Who that might be is an open question. It could be a tech giant embedding this into their ecosystem as a significant differentiator or an AI start-up… Either way, the impact would be truly transformative.”
Fredrik Wahlqvist, CEO at Sciart Marketing
“In 2025, web development will combine AI-driven personalization, data, and behavioural psychology to drive growth. Platforms like Shopify and Klaviyo will harness social proof (reviews) and commitment (loyalty flows) to boost trust and retention. For restricted brands (like sexual wellness brands), advertising limitations will push innovation in Paid, UX, SEO, and content. As AI-generated content floods the market, creating authentic, human-led content will be vital to building genuine authority and emotional liking with audiences.
The importance of incrementality testing and CRO experimentation will grow, ensuring every change delivers measurable impact while maximising ROI. Data and analytics will guide these efforts, helping brands uncover hidden opportunities and refine strategies. Combined with scarcity tactics, like exclusive drops, and headless commerce for speed, brands that prioritize innovation, testing, and authenticity will lead in 2025’s competitive, restricted landscape.”
Chelsea Hopkins, Social Media and PR Manager at Fasthosts
“We’ve already seen AI being used in the web development industry this year, and this trend stands to grow exponentially in 2025 as the tools become more refined and sophisticated. As the capabilities of AI designers on-site building platforms continue to increase, so will the amount of small businesses creating their own websites as the barrier for accessibility is continually lowered, and they don’t have to spend huge amounts of time or money to get a site that works for them.
While some may worry that this will take away jobs from web developers, I think that it may in fact do the opposite. Businesses that may have previously not focused on their website but choose to create one through AI may then see the benefits of having a site that is designed well and runs smoothly, prompting them to hire an actual web dev that they can properly converse and work with to get the perfect site built.”
Suhaib Zaheer, Senior Vice President and General Manager at Cloudways
James Griffiths, Creative Director at Be Creative Media
For example, imagine an online fashion retailer using AI to identify that customers interact more with “completely styled outfits” than individual products. The website automatically reconfigures to showcase full outfits with a “Shop the Look” button, personalising recommendations based on location or season. This results in increased conversions and lower cart abandonment for example.
This is an exciting development to watch, as developers and designers are going to be able to see measurable results through improved user engagement, and greater ROI.
A growing trend!”
Kimberly Matenchuk, Managing Director of Programmable Media at Cloudinary
“Snack-sized (less than 10 seconds) videos are dominating platforms like TikTok, Instagram, and YouTube, driven by younger audiences. These engaging, convenient, and attention-grabbing formats travel seamlessly across social channels, especially when made soundless with subtitles.
In 2025, demand will grow for tools to efficiently trim long-form videos into short, standardized versions. Brands are leveraging AI and automation to transform lengthy content into streamlined short videos. This approach reduces post-production costs and simplifies workflows, so brands can go to market faster, scale during campaign peaks and personalise user experiences with fewer resources.”
