Keebo, The New Credit Card Challenger

Keebo, the new credit card challenger and app was created to help people build their credit and financial wellness. The company is the first (and only) credit card company authorised by the FCA for open banking based behavioural underwriting. Through Keebo, users will be able to build their credit in a way that helps achieve financial stability and personal growth.

Keebo was founded by Michael Vanaselja (CEO) and Matthew Hallett (CTO) to offer a credit card and mobile app that empowers users to build their credit, whilst also developing financial stability and personal growth. Keebo is unique, as a credit card company, in its use of behavioural underwriting, which enables the company to provide customers with the ability to understand how every purchase and financial decision they make improve their credit and financial wellbeing. This groundbreaking approach has not been achieved in the industry to date and brings a sense of wellness to credit building and personal finance.

Every transaction made with a Keebo card – and all linked accounts – feeds into the company’s underwriting technology to give users a true understanding of how they are building towards their life goals on a daily basis. Through the use of open banking technology, Keebo understands its customers’ full financial history and provides them with fair, low-interest credit, even if they don’t have a credit score. As a customer grows and evolves, their credit adapts to their changing needs and circumstances, making their credit truly personalised.



The company has just announced an impressive seed funding round, raising £5m from Breega (backers of Moneybox) and Connect Ventures (backers of Truelayere). The investment by Breega and Connect will enable Keebo to continue on its trajectory towards launch, with a focus on a robust recruitment drive of outstanding talent to help Keebo achieve its mission of bringing wellness to credit building and personal finance.

In addition to this seed round, Keebo has been awarded three technology grants by the UK government for developing its financial modelling, including Innovate UK’s Fast Start grant for cutting-edge start-ups. Keebo is also supported by, and launching with, Mastercard.

Micheal Vanaselja, CEO and Co-founder comments, “It is more important than ever that we change our relationship with money – to take the fear away from ‘healthy’ debt and bring a strong dose of wellness into our finances. By leveraging new technology never used before in a credit card, we are proud to have created an app designed to change the future of finance for the next generation. We are thrilled to have the support of incredible investors in bringing Keebo’s vision of personalised credit to life.”