Lu Heng Making Efforts to Strengthen Internet Governance

The internet is the single most effective tool in human history. It allows billions of people to communicate with each other in the blink of an eye, all the while using different mediums. Even with all the innovation, the internet is still evolving and can have both positive and negative impacts. Dozens of countries have censored the internet, especially social media, to undermine people’s access to information freely. As we have seen during numerous revolutions of the new millennium, the internet is partially blacked out, almost without exception. 

Nevertheless, the internet can be seen as the digital force of nature, and if it has to be governed, it must be done responsibly while keeping human rights at the forefront. Otherwise, it will keep fragmenting and creating walls within itself, like in the case of Cuba, and many Middle Eastern countries. 

If internet governance is done properly, the internet can remain a great motor for the future of humankind and its economic and social growth. It possesses the power to affect the thinking and attitudes of billions of people daily and has brought us closer to a global marketplace with valuable information. So, when governing and regulating the internet, one must strive to keep it free, neutral, and accessible. 

Of course, countries strive to freely provide their data, but they need to protect their privacy at the same time. A good example of such an issue is the debate in ICANN on the Registry Directory Services (RDS), where private associates and citizens of NGOs can have their personal information hidden while maintaining access to a wider set of data elements for the usage of law enforcement. Thus, internet governance plays a crucial role in engaging more people worldwide. The more people we engage through internet governance, the more we’ll be able to draw from our collective intelligence, which cannot be achieved through fragmentation, censorship, or eroding net neutrality. 



Lu Heng, born on September 1, played a huge role in progressing this mission and relentlessly tried to normalize internet governance education worldwide. Heng is an intellectual entrepreneur, technologist, and founder of LARUS Limited, which offers IP solutions and education on internet governance. 

This company is a one-of-a-kind address solutions company covering both the prospect of IPv4 leasing and its management services. It is also the first-ever organization to focus on IP leasing, with over thousands of solutions made, allowing businesses to expand their IPv4 needs efficiently. With millions of IP addresses and vast industry experience, LARUS can meet any IP address demand. This is an important service his company provides, as IP addresses are an important part of the IT infrastructure for bringing sustainability to the technological industry.

The company offers a wide variety of services, including IPv4 address solutions, IPv4 brokerage service, IPv4 management service, infrastructure service, RIR membership, and management service, and IPv6 training. The businessman Lu Heng, a Hong-Kong based arbitrage specialist, obtained 6.2 million African addresses from 2013 to 2016. LARUS Cloud Service Limited focuses on providing customers with a full range of IP address solutions. At the same time, it provides VPN proxy software solutions and IT-related services. Their solutions are unique in the market, and companies associated with them have millions of addresses around the world. 

Before starting his venture, Heng studied in the Netherlands, where he joined the Regional Internet Registry (RIR) community and attended conferences all around the world. This is where he learned the fundamentals of internet governance which elevated Heng’s passion, pushing him to start multiple ISP and internet governance-related businesses. After the success of LARUS Limited, he established LARUS Foundation in 2019 to promote youth awareness of internet governance by imparting internet education all across the world.  

Recognizing all his efforts, he was nominated for the APNIC’s EC election. His belief in “One World, One Internet” took the world with a great revolution. Additionally, as a Pacific Telecommunications Council Advisory Council (PTC) member.