Tech Events: Helping Startups Maximise Business Opportunities

Tech events present numerous chances for startups to optimise their business potential. In this article, we delineate the ways to navigate the diverse opportunities that await startups within these events.


Strategic Opportunities


Networking is the cornerstone of success for startups attending tech events. Connecting with industry leaders opens doors for collaborations and partnerships. Establishing relationships with potential investors is equally crucial, providing startups with the fuel needed to propel their growth. Even if these conversations don’t result in direct investments, the contacts you make might introduce you to other opportunities. 

These events are also a great place to dive into market research. Identify innovative technology trends that are disrupting your industry. Take the pulse of your sector and catch gaps where your startup could better position itself as an innovative solution provider.


Showcase Innovation


Your pitch is your business. Before attending a tech event, craft an impactful pitch presentation to showcase your startup’s potential and secure valuable visibility. Recreate it for different audiences, lengths of time, and purposes so that it will resonate with who you are pitching to. 

Tech events also give startups the possibility to do live demonstrations of their products or solutions whether at a startup booth or through a pitch contest. The impact of a well-executed demo can’t be overstated, capturing the attention of potential clients or investors in person better than a PowerPoint ever could. 

Collaborative Learning


Workshops and sessions serve as invaluable educational opportunities at events. Participate in workshops to enhance skills related to your career and learn about the hottest tools to streamline your work. Attend sessions to gain insights from industry experts, tech leaders, or C-levels from businesses that you can’t meet anywhere else. 

Collaborative platforms within these events facilitate connections for potential projects and partnerships. Use them before arriving at the event so you can connect with similar startups or investors looking to invest in your sector beforehand so you can set up meetings during the event. Building a supportive network within the startup community can be a catalyst for success for months or years afterward.


Maximise Momentum


The most important part of participating in an event is how you continue the momentum after the last day. Follow up on networking opportunities to nurture relationships forged during the event. Leverage the contacts made for ongoing collaborations and business growth. 

Share the information you learned from workshops and sessions with team members who couldn’t attend. Each collaborator can start implementing these insights from the event into actionable strategies, ensuring that the knowledge acquired translates into tangible results for your startup.


Elevate Your Startup

In retrospect, the tech event experience becomes a pivotal chapter in any startup journey. With key takeaways in mind, entrepreneurs are urged to seize upcoming tech event opportunities. For startups based in Europe, or even further, check out Viva Technology happening this May to put this blueprint into action and maximise your startup’s business potential in 2024. 

Each year, over four exciting days in Paris, VivaTech creates Europe’s biggest technology and startup event, exploring the most disruptive topics in tech with world-premiere demos, launches, and conferences in a collaborative ecosystem. This is where business meets innovation. 

Elevate your startup and bring your business to the next level at the eighth edition of VivaTech this 22-25 May 2024. 

Book your pass to VivaTech today!