Year after year, tech geniuses come up with new inventions in the world of technology. Search engines are not immune to those innovations. Today, they account for a considerable percentage of traffic on the internet.
Voice search is the latest trend in the world of search engines. It works as a two-way conversation between a virtual assistant and a user.
Searching the internet handsfree has proven to be a considerable advancement, one that has been embraced by many. The idea of having a digital assistant you can communicate with is quite intriguing.
A voice assistant works by processing and transcribing human speech, analyzing it to sort out questions and commands. Then it will go on to surf external sources of information and provide the user with the information she needs in a digestible, easy-to-understand form.
Voice Searches Are Becoming a Commonplace
Voice searches are already a significant part of the online searches and statistics show that they will soon become a commonplace.
There is a simple reason for this. It is becoming increasingly popular because it makes multitasking a leisure activity. With voice search, you can do a comprehensive online search while driving, walking, or cooking. The list of activities that you can pair with voice search is almost endless.
At the end of 2017, 52.18% of people used voice search while driving to find locations on a map, 7.4% while working, 5.5% while cooking, 2.3% while in the bathroom, and 0.2% made use of it in bed. These numbers continue to increase, and experts predict that by 2020, 50% of searches will be conducted by voice.
As with many forms of technology, voice search has a business angle to it. You can use it to look up deals, sales, promos, business tips, events, store locations, and customer service support. Any forward-thinking business owner must, therefore, adapt her online marketing efforts accordingly to make the most of a voice search.
The infographic below contains more details of the specialized uses and reach of voice searches. You really should check it out.
Infographic URL: https://seotribunal.com/blog/