Company: SALESmanago
CEO: Phil Draper
Website: https://www.salesmanago.com/
About SALESmanago
Founded in 2012, SALESmanago is a European SaaS company offering a comprehensive Lifecycle Engagement Platform built for digitally-fueled eCommerce marketing teams.
Founded on the principle that marketers should be able to deliver personalised journeys at scale, SALESmanago leverages advanced behavioural analytics, predictive models, and multichannel automation to empower brands to construct individualised journeys that are smart and deeply relevant.
Trusted by over 3,600 mid-size businesses worldwide – including Victoria’s Secret, iSpot, Orbico, Vobis, Porta, Savicki, Pitbull, Würth, Vox, 4F, SALESmanago helps brands acquire, convert, engage, and retain customers with deep, AI-powered personalisation and orchestrated customer journeys. Its scale, innovation, and customer-centric approach have established SALESmanago as a leader in mid-market and eCommerce customer engagement.
SALESmanago has strengthened its platform through strategic acquisitions, first with Leadoo in 2024, followed by Thulium earlier this year. Leadoo, a conversational marketing and web visitor-conversion platform, enhanced personalisation and conversational marketing capabilities, enhancing how B2C and B2B brands engage, convert, and retain their audiences. Building on this foundation, Thulium, an AI-powered omnichannel customer service platform, added voice, email, and messaging capabilities while further elevating the existing chat functionality introduced by Leadoo. Together, these acquisitions deliver a unified, end-to-end engagement suite that drives acquisition, conversion, loyalty, and customer service at scale. Central to these capabilities is the SALESmanago Growth Framework, which enables eCommerce marketers to drive revenue growth more efficiently and intelligently across the entire shopping journey.
SALESmanago has helped clients overcome challenges which are common in marketing technology adoption, including fragmented systems, resource constraints, and limited team capacity, by delivering practical, easy to implement solutions that drive measurable business outcomes.
Its comprehensive product suite includes features such as its Recommendation Architect, which generates hyper-personalised product suggestions to increase conversions and average order value, and automated abandoned cart recovery that uses multichannel reminders and follow-ups to recapture lost sales. Dynamic customer segmentation allows brands to deliver timely, relevant messaging, and AI-driven lifecycle orchestration unifies marketing, sales, and service touchpoints into seamless journeys that increase conversions and loyalty. These capabilities, strengthened by specialties from Leadoo and Thulium, provide a comprehensive, full-stack solution that helps brands convert insights into tangible results while simplifying customer journeys.
SALESmanago is now entering its next phase of growth, building on recent platform innovations and strategic acquisitions to expand its global reach. The company has recently appointed Phil Draper as Chief 3x3cutive Officer to accelerate the development and adoption of its AI-powered Lifecycle Engagement Platform. This leadership transition marks a strategic step in SALESmanago’s ambition to strengthen its position as a market-leading, AI-driven customer engagement platform, empowering businesses to optimise every stage of the customer journey and drive meaningful business impact.
With strong European roots and a global presence, SALESmanago is transforming the marketing technology landscape, setting a new standard for innovation, personalisation, and data-driven customer engagement worldwide.
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