Company: Audoo
Founder: Ryan Edwards
Website: https://audoo.com/
About Audoo
The music royalty distribution system is fractured and artists, songwriters and rightsholders are not getting paid fairly for their work. Existing methods for distributing public performance royalties (that’s songs played in public premises like bars, shops and stadiums) are based on manually taken samples and play estimates from radio and streaming. These samples don’t reflect the real-world diversity across public performance broadcasts meaning artists are not paid fairly for their work.
Audoo is the technological solution to this problem. The plug-in Audoo Audio Meter ™ supplies improved, accurate and transparent data to make it easy for everyone in the data chain to recognise in quasi-real-time where and when music is played, in detail, and how it should be paid, helping Performing Right Organisations (PROs) and Collective Management Organisations (CMOs) to digitalise and streamline their processes. Audoo’s technology is now used in over 15 countries across 4 continents, with the aim of revolutionising the space of public performance royalties and ensuring that artists, songwriters and rightsholders are paid fairly and accurately for their work all over the world.
Ryan, who himself is a former musician, has grown Audoo into an international business with employees spanning the UK, Europe, Asia-Pacific and Africa. The business has also been through multiple funding rounds, attracting investment from music icons such as Sir Elton John and Bjorn Ulvaeus.
Audoo has also been selected as “one to watch” by the UK Creative Industries Council (CIC) and FEBE Growth 100, and has accolades from CEBIT, Midemlab, Techround, Investor Allstars, and BusinessCloud’s 2024 top-ranked MediaTech Innovator.
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