Company: Think Cyber Security ltd.
Founder: Tim Ward
Website: https://thinkcyber.co.uk/
About Think Cyber Security ltd.
Think Cyber Security is a behavioural cybersecurity company focused on reducing human cyber risk. Our flagship product, Redflags®, delivers real-time, on-device security nudges and interventions, guiding users away from risky behaviours and encouraging good habits. By leveraging behavioural science, we create measurable, positive changes in security behaviours with proven results.
Redflags® provides a practical solution by intervening at points of risk directly on the user’s device, delivering context-aware security prompts in real-time. As a result, organisations we work with see measurable improvements, such as a 73% reduction in risky email clicks and a 68% increase in phishing reports within months of implementation.
Founded in 2016, Think Cyber Security addresses a growing issue within businesses: traditional cybersecurity awareness training fails to create lasting behaviour change. This leaves companies vulnerable to human error, which is responsible for 83% of security breaches.
Our company has overcome significant challenges, particularly in competing with established traditional training providers. By focusing on behavioural science and real-time intervention, we have set ourselves apart in the Human Risk Management sector. Redflags® is unique in its ability to deliver timely and relevant interventions, avoiding overused communication channels like email or chat platforms, which are commonly ignored by users. Furthermore, our solution drives engagement without being intrusive, as 80% of users report preferring Redflags® to their previous cybersecurity training methods.
The impact of our product on the cybersecurity industry has been significant. We have demonstrated that focusing on real-time, behaviour-based interventions can lead to measurable risk reduction, leading to organisations such as Unilever and major financial institutions adopting Redflags®. Our innovative approach has prompted competitors to begin discussing behavioural nudging, but they lack the capabilities to deliver interventions effectively in real-time. We are a recognised leader in this area, frequently cited by industry advocates as a pioneer in real-time behaviour change.
Think Cyber Security continues to grow rapidly, expanding its reach across industries including finance, retail, utilities, and professional services. With key clients like Unilever, Tesco Bank, and Welsh Water, we are proving that real-time behavioural cybersecurity interventions can be scaled globally. Our product is now available in 13 languages, and our largest deployments involve tens of thousands of users.
Looking ahead, we plan to continue scaling our Redflags® platform by enhancing its AI capabilities and expanding into new markets. We anticipate significant revenue growth in the next 12 months, with a clear trajectory towards becoming a market leader in behavioural cybersecurity.
With recent funding and several industry awards—including TEISS Best Security Awareness Tool 2024 and techUK Cyber Innovator of the Year 2021—Think Cyber Security is well-positioned to drive a fundamental shift in how organisations approach cybersecurity awareness and human risk management.
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