Company: Peak, a UiPath company
CEO: Richard Potter, David Leitch, and Atul Sharma
Website: https://peak.ai/
About Peak, a UiPath company
Founded in 2015, Peak has spent the last decade at the forefront of applied artificial intelligence, helping some of the world’s most recognisable brands transform how they operate.
The company began with a pioneering vision – that every business should have its own AI, built for its needs and powered by its data. Today, Peak, now a UiPath company following its acquisition in March 2025, is a global leader in commercial decision optimisation for retailers, manufacturers, and distributors.
Across its ten-year journey, Peak has consistently delivered AI products that drive measurable business performance. Its technology is trusted by industry leaders including Debenhams Group, Nike, The Body Shop, Speedy Hire, and Heidelberg Materials, who rely on Peak to optimise inventories, pricing, and critical commercial processes. By focusing on real-world outcomes rather than experimental innovation for its own sake, Peak has established a reputation for rapid deployment, strong returns, and long-term value creation.
In October 2025, Peak marked a significant milestone with the launch of its latest generation of Agentic AI solutions. These include Agentic Merchandising, Agentic Inventory Management, and Agentic Commercial Pricing. This new era of autonomous, agentic capabilities represents a step change for the industry. Unlike traditional AI tools that merely surface insights or recommendations, Peak’s agentic systems are designed to predict, decide, and act independently across complex commercial environments.
This progression is particularly timely. Businesses today face operational complexity driven by volatile markets, shifting consumer behaviour, and ongoing supply chain disruption. Large language models have unlocked a new wave of technological potential, yet few organisations possess the capability to adapt them to their own workflows at scale. Peak’s agentic products solve this challenge by giving enterprises AI that can optimise and automate their most intricate decisions, from how products move across a network, to how they are priced, allocated, promoted, and replenished.
The impact on the industry has been significant. In retail, Agentic Merchandising introduces end-to-end optimisation, giving businesses the ability to manage buying, pricing, promotions, allocation, and markdowns with accuracy and speed. This empowers retailers to balance revenue, margin, and stock objectives while sharply reducing manual workload and enabling faster responses to market trends.
In supply-chain operations, Agentic Inventory Management provides continuous optimisation across procurement, production, and fulfilment. By applying predictive planning and intelligent trade-off analysis, businesses gain more resilient, efficient, and responsive supply chains, which is an increasingly critical advantage in today’s unpredictable global environment.
Meanwhile, Agentic Commercial Pricing transforms how businesses manage list prices, real-time quotes, and complex bid processes. By learning from historical performance and autonomously shaping pricing strategies, the solution boosts conversion rates, protects margins, and increases win velocity across the quote-to-cash cycle.
Through these innovations, Peak has shifted the industry away from reactive, dashboard-led reporting and towards proactive, AI-driven optimisation at scale.
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