Company: Prop Sustainable
Founder: Luke Smith
Website: https://propsustainable.com
About Prop Sustainable
The UK’s net-zero goals have driven a surge in legislation, demanding businesses—particularly asset managers, developers, and property owners—to adopt and integrate ESG standards into their operations. However, ESG goals and commercial priorities are often misaligned. During his former career in real estate, Luke, the Founder of Prop Sustainable, observed this disconnect between bottom-line logic and sustainability efforts, recognizing how misaligned language and priorities hindered large-scale renewable energy adoption. This realization led to the founding of Prop Sustainable.
Operating at the intersection of renewable energy, proptech, and real estate, Prop Sustainable supports institutional landlords, developers, and asset managers in procuring renewable energy solutions. Specifically, we provide expertise in the adoption of EV charging infrastructure and Solar PV installations. We maintain that renewable energy is fundamentally a business of real estate, given the asset always needs to exist on a building or a parcel of land. Viewing it through this lens enables us to overcome barriers and align bottom-line priorities with ESG goals.
Leveraging proprietary data, GIS platforms, and advanced PropTech, we identify viable sites for renewable energy adoption. We then engage our extensive network of renewable energy suppliers across the UK to run a tendering process, ensuring our clients secure the most competitive rates for solutions that are both sustainable and commercially additive.
Acting as a translation device between the renewable energy and real estate sectors, we simplify complex processes and align priorities. Our innovative business model makes our services entirely free for clients—a first of its kind in the industry.
Our small team of four has built a fee pipeline exceeding £1.4 million in under six months, with almost 5% of all rapid EV charging infrastructure in the UK originating via Prop Sustainable. In solar alone, we have advised on over 5MWp of installations—equivalent to saving over 20,000 metric tons of CO₂ over 25 years.
Commercially, we have advised on projects delivering £18.7 million in cost savings for our clients through strategic solar adoption while facilitating £23 million in revenue generation through EV installation negotiations. Some notable clients include Estama, TPG Angelo Gordon, and The Harkalm Group.
Moving forward, Prop Sustainable is planning to expand into Europe and possibly North America, targeting 1,000 bays of EV charging and 1,000 Solar PV installations on an annual basis. We want to ensure sustainability isn’t commandeered by those in the reporting space and ensure it is owned by those in the doing space, hence our motto #ResultsNotReports.
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