Company: Phyron
Founder: Johan Sundstrand
Website: https://www.phyron.com/
About Phyron
Brighton-based Phyron provides video-based marketing solutions based on automation and AI technology. It offers life-like car presentations at minimal cost while making reselling easier and more profitable.
Phyron counts over 3000 dealers as customers across 30 countries equating to 150,000 car ads currently carrying a Phyron video. Since January 2021, its customers’ car videos have been viewed more than 500 million times.
With revenue up by more than 70% over the last 12 months, 2023 represented a year of unprecedented growth for Phyron. This has been spearheaded by the UK market, with the country now accounting for almost half of the company’s global revenue.
Phyron is already working with 1700-plus dealerships in the UK, and expects to double this number over the next 12 months. To help achieve further growth Phyron is set to launch a new suite of products for the UK market over the next few months, and expects to employ at least 35 more people.
UK dealers are selling cars at a more rapid rate thanks to Phyron’s video advertising platform, 100% powered by AI and automation. All of this with no input or effort needed by humans, with the AI platform essentially becoming an outsourced marketing team.
Seven years in the making, Phyron can now elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills – for less than the cost of a coffee per car.
Until now creating studio quality videos for every used car, uploading them to popular social media channels plus creating and optimising targeted advertising campaigns would have taken a huge team of people working flat out. Phyron’s fully automated AI powered software can do it all in minutes, with zero human input.
Ads using automated videos receive on average over 50% more views and cars are sold three to five days faster. Simpsons Skoda, for example, saw an immediate 24% uplift in sales after integrating Phyron’s AI-driven videos. They have been able to address a new market with dynamic video and image content while taking advantage of first party data without any manual work whatsoever which simply wasn’t possible before.
AI is transforming the way automotive retailers market and sell cars, and, simply put, there’s nothing else on the market like Phyron.
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