Company: Prop Sustainable
Founder: Luke Smith
Website: https://propsustainable.com/
About Prop Sustainable
Prop Sustainable was founded in March 2024 to address one of the biggest challenges in the UK energy transition: the fragmented Charge Point Operator market. Businesses seeking to install EV charging face a maze of technical models, varying commercial terms, and inconsistent service standards. Many pay high consultancy fees and still struggle to move from strategy to implementation. Asset managers and investors want financial clarity, but the technical complexity of renewable energy projects often leads to hesitation and inaction.
Recognising this gap while working in real estate, the founder created Prop Sustainable to bridge the divide between technical detail and commercial value. The company operates at the intersection of renewable energy, proptech, and property investment, supporting landlords, developers, and asset managers to deliver viable EV charging solutions. Its core belief is that renewable energy is a property opportunity first and foremost, as every installation is rooted in land and infrastructure. Aligning commercial priorities with ESG goals allows clients to make confident, financially grounded decisions.
Starting as a one-person venture, the company has grown into a team of three full-time members with a pipeline exceeding one million pounds within six months. From early advisory work with independent landlords, Prop Sustainable now supports institutional funds, developers, and investors. Despite its size, its influence within the market has been significant. The company has helped reshape how renewable energy solutions are adopted across the commercial real estate sector.
A major factor behind this success is collaboration. Prop Sustainable works closely with nearly every major Charge Point Operator in the UK, building deep insight into pricing, power infrastructure, and delivery models. This enables clients to navigate the market efficiently and achieve optimal outcomes. Rather than focusing on rapid expansion, the business has chosen to deepen expertise, strengthen partnerships, and refine its data-driven tools.
Building credibility as a young firm was a core challenge. Many institutional clients were initially cautious, accustomed to expensive consultancy models that charged tens of thousands per site. Prop Sustainable’s fee-free model, based on proven delivery, required evidence and persistence to be taken seriously. Over time, successful case studies and measurable results have validated this approach.
Using proprietary data and GIS technology, the company analyses site potential across economic and technical dimensions. This allows renewable energy adoption on a wider range of properties, including those previously considered too small or complex. By introducing competition among Charge Point Operators and securing fair pricing, Prop Sustainable ensures that EV infrastructure is not limited to premium sites, accelerating overall adoption.
In its first year, approximately 11.24 percent of the UK’s ultra-rapid chargers originated from projects supported by Prop Sustainable, representing about 300 bays across more than 100 locations. The company has advised on roughly 30 million pounds of potential revenue through its strategic EV advisory work. One landmark success involved assessing EV lease potential across 19 assets in a global portfolio valued at 5.5 billion pounds, generating over 419,000 pounds in new annual income with no landlord capital outlay.
Through practical, commercially minded sustainability, Prop Sustainable is redefining how the property industry approaches decarbonisation. By turning renewable energy into a source of value creation, the company is proving that sustainability is not a cost—it is a competitive advantage.
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