Company: Sparteo
Founders: Benjamin Tolman (CEO), Pierre Orlac’h, Thomas Pruvot
Website: https://corporate.sparteo.com/
About Sparteo
The future isn’t coming. It’s already here. From content platforms, web publishers to mobile and CTV apps, audiences are everywhere. And knowing how to monetise them at their true value means making information, entertainment, leisure, creativity, and services accessible to as many people as possible. You name it. Beyond the Web.
Infrastructures & AI.
Monetising audiences is a high-stakes, high-skill game. You need tech, smart people, heavy investments, patience, and serious know-how. And no, not everyone can, or even should try to do it. Most would be better off focusing on what matters most to them.
Since 2021, we’ve built a powerhouse AI team: 135 specialists, more than half of whom are techies, ready to move fast and scale even faster.
We run our own servers, installed and managed in-house, across data centres in Europe. The setup is rock-solid, resilient, sovereign, and built with data responsibility at its core. By operating our own infrastructure, we save €7 million per year, savings that are directly passed on to our clients.
We’re 100% aligned with the interests of our clients.
1. Audiences.
Thanks to our top-tier analytics tools, we help our clients get more value from their audiences. By value, we mean: understanding, growing, monetiaing, and retaining their audiences. That’s the only way to unlock their full creative and economic potential.
2. Performance.
Our clients don’t just grow, they scale. On average, partners see a +30% increase in revenue after switching to one of our solutions, with the added bonus of an agile, highly productive setup.
3. Flexibility.
We adapt to our clients, not the other way around. Our tech stack is built to be modular: partners can adopt the full platform, pick the products they need, or use our SSP, Meetscale, to generate incremental revenue on the fly.
4. Responsibility.
Our infrastructure and tech are designed to cut carbon impact by around 30%. All data is stored and protected on our own servers, in Europe. We create clean, respectful ad environments that protect both audiences and media brands.
How do we know what the content industry needs?
Because we’ve been in their shoes. From 2007 to 2016, we built Groupe Cerise, one of France’s largest digital media companies. Our edge? Putting tech and data at the heart of everything : content, monetization, and ops.
With Sparteo, we took it further.
We’ve built a full-stack Ad Tech suite designed specifically for the media and content industry – video, display, audio, CMP, SSP – all AI-powered and data-driven. By cutting out unnecessary intermediaries, we’re giving real value back to our clients :
Drive revenue fast: Plug in our video player or display stack = immediate +30% revenue boost on average.
Refocus where it matters: Programmatic is now a commodity. Agile publishers are already reorganising their teams to focus on high-potential areas like CTV and social media.
Streamline operations: Our analytics tools bring together monetisation, content, tech, and legal (CMP) for cross-functional insights and real-time decision-making.
Sparteo is on track to become a global, independent Ad Tech leader.
2023: +40% growth
2024: Nearly +80% growth, reaching ~€40M in revenue
2025 & beyond: international expansion and hit new milestones
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.
