Company: Vaayu
Founder and CEO: Namrata Sandhu
Website: https://vaayu.tech/
About Vaayu
Retail is responsible for roughly a quarter of global carbon emissions; a staggering figure that shows how much is at stake. Vaayu, one of TIME’s Best Inventions, was built to change that. Founded in 2020, Vaayu is the world’s first automated climate tech software dedicated specifically to the retail industry. Helping fashion and retail brands and businesses measure carbon, water, and waste at scale, Vaayu is a leader in the reduction and communication of environmental impact.
Vaayu’s AI-powered SaaS platform enables companies to quantify, monitor and reduce their emissions across every stage of the value chain, from raw materials to last-mile delivery. Designed specifically for retail’s complexity, its technology captures product-level data, models full supply chains, and goes beyond carbon alone to calculate 16 impact categories. The result: granular, science-based insights that drive real reductions, not vague assumptions.
Backed by leading climate scientists and engineers, Vaayu combines cutting-edge AI with retail-specific methodologies to fill data gaps across Scopes 1-3. Its approach aligns with GHG Protocol and PEF standards, giving brands the confidence to act, report, and communicate credibly.
At the core is Vaayu’s proprietary modeling engine, built on the industry’s most accurate retail LCA database. It incorporates supply chain data and automates impact calculations through seamless integrations with retailers’ existing systems, including POS, ERP, PLM, and PIM. Automation transforms sustainability from a reporting burden into a strategic, scalable advantage.
Vaayu’s modular design means every partner can tailor its tools to their needs, whether tracking product footprints, optimizing logistics and packaging, or assessing suppliers and materials. Vaayu also delivers impact reports and B2B2C tools that embed climate data directly into consumer touchpoints. Each partnership extends beyond data delivery alone, supported by an expert team that ensures accuracy, collaboration, and action at every step.
Recent innovations setting a new benchmark for the industry include predictive AI for hotspot analysis, material or supplier alternatives, and target-setting and monitoring aligned with frameworks such as the SBTi. Circularity quantification to measure and scale circular business models like recommerce and rental are also at the forefront of sustainable innovation, while Digital Product Passports enable transparency at product-level in advance of upcoming EU legislation. In 2025, Vaayu also began rolling out V2 of its software, Vaayu 2.0: a next-generation platform built to be even more intuitive and detailed. Improvements include more transparent emissions calculations, delivery of deeper insights, and helping customers stay ahead of evolving compliance and reporting requirements in-platform.
Since launching, Vaayu has grown rapidly across Europe, with expansion to Asia and North America. Trusted by more than 100 global partners, including Mastercard, Veja, The Detox Market, New Balance, Missoma, ASKET, and Ace & Tate, Vaayu now reaches hundreds of millions of consumers worldwide.
With $13 million in seed funding and recognitions from TechRound, TIME, Fortune, Fast Company, and more, Vaayu is redefining climate intelligence for an entire industry. Its goal? To become the go-to climate partner for every kind of retail business, enabling real, measurable reductions, and shaping a lower-impact future for global commerce.
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