Company: QOVES
Co-founders: Leo Olsen Guillot and Shafee Hassan
Website: https://www.qoves.com/
About QOVES
Founded in early 2024 by Shafee Hassan and Leo Olsen Guillot, QOVES is a US-based beauty-tech startup redefining the global aesthetics industry through computer vision diagnostics paired with their evidence-based research. The company helps people make smarter, safer decisions about facial improvement in a market valued at 87.08 billion USD currently and projected to reach 148.27 billion USD by 2033.
Millions still undergo irreversible procedures guided by intuition and opinion rather than evidence. QOVES changes this by developing clinical software tools to analyse facial morphology and deliver measurable, data-driven insights. The technology empowers users to understand their face and features first before taking any action, improving patient satisfaction downstream.
One of the few consumer-tech innovations designed to reduce risk rather than promote procedures, QOVES translates complex aesthetic science into accessible, visual insights that bridge the gap between clinics and consumers. The company is focused on funding and furthering the field of facial aesthetics science to deliver better recommendations for their users.
The greatest challenge has been shifting perceptions in an industry long ruled by artistry and guesswork. Through education, research partnerships and a community of more than two million followers worldwide, QOVES has demonstrated that science and technology can protect consumers while advancing aesthetics toward a safer, more transparent future.
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