Company: Tickaroo
Founders: Naomi Owusu, Andreas Gerauer, Matthew Ulbrich, Peter Dendl
Website: https://www.tickaroo.com/
About Tickaroo
Tickaroo was founded in 2011 to reshape live reporting with user-friendly, highly engaging storytelling tools. Trusted by over 250 newsrooms including Ringier, Mediahuis and the DACH press agencies, Tickaroo combines reliable performance, collaborative, AI-powered workflows, interactivity and multimedia integration to enable the delivery of high-quality, trustworthy content, even in the most demanding news environments.
The journey to create impactful live reporting tools had challenges, including developing a reliable, high-performance infrastructure capable of managing millions of concurrent users, especially during high-stakes events. However, as the recent US election proved, Tickaroo’s software served 5,393,016 unique users and delivered 10,290,854 page views within 24 hours – with no disruptions.
By helping news, sports, and media organisations to move beyond live updates to inspire, educate, connect, and offer perspective, Tickaroo helps deliver engaging, real-time stories that foster two-way dialogue and drive retention time.
During US election coverage, reporters using Tickaroo seamlessly integrated over 5,000 external content pieces into Tickaroo-powered live blogs from Tweets, Instagram posts, Datawrapper graphics, and more, as well as uploading nearly 9,000 videos and images to enrich the visual storytelling experience and provide audiences with diverse, real-time perspectives. German newspaper FAZ generated over 8,000 votes from a US election live blog poll, enabling real-time audience opinions on the outcome.
This innovative approach drives audience retention and growth to support new monetisation opportunities through ads, subscriptions, and sponsored content within live blogs. Tickaroo’s live blogs are SEO-optimised to increase visibility and drive traffic. The platform helps media adapt to digital demands, allowing them to compete with social media by providing a reliable, engaging alternative that keeps readers on their sites.
However, Tickaroo’s impact extends beyond engagement; it plays a crucial role in building trust between media organisations and their audiences. With capabilities that facilitate transparent reporting, such as personal bylines and real-time updates from journalists on the ground, Tickaroo enables a more personal and authentic connection with readers. This approach has proven effective, with publishers like Süddeutsche Zeitung and FAZ reporting significantly longer retention times and higher reader trust with Tickaroo’s live blogs than other formats.
Built as a professional-grade desktop and mobile solution, Tickaroo’s software features an intuitive, no-code interface that allows quick set-up and easy integration, even for non-technical users. Bruzz Media demonstrated this simplicity by publishing its first live blog within just five minutes of onboarding.
AI Smart Assist handles secondary tasks and streamlines workflows to save time and increase efficiency, while the mobile app empowers teams to cover events from anywhere, and collaborative workflows enable multiple journalists and third-party experts to seamlessly work together both in and out of the newsroom. During live coverage of the 2024 US election, 33 Der Spiegel reporters contributed seamlessly to a single live blog, underscoring the software’s robust usability and performance under collective workloads.
Tickaroo empowers media organisations to connect with audiences through real-time, transparent storytelling, helping them thrive in today’s digital landscape by supporting trust, engagement, and innovative monetisation. As media evolves, Tickaroo sets the standard for reliable, user-friendly live reporting, transforming how stories are told and experienced.
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