Founder(s): Alexander Pihlainen, Venla Väkeväinen, Ville Vahteri, Jesse Pyy and Sami Hakkarainen
Bou is a European brand company, working with 100+ brands that range from early-stage startups like Supercell-backed game studio Metacore and the breakthrough sustainable fibre company Spinnova, to more established organisations such as Seriously, Smartly.io and deep tech and brand-driven fund Maki.vc. The company’s clients span a diverse range of industries from mobile games to fintechs and waste-sorting robotics.
Bou builds brands across four equally strong domains, combining PR and communications with marketing, design and web development. The result is often versatile media coverage like a punchy op-ed that doubles as a digital marketing campaign, or a television appearance that turns into a surprisingly effective recruitment ad. Bou vow to build strong relationships with journalists, and are not big fans of the traditional press release – so nine out of ten times the company will opt for a direct pitch in favour of a mass distribution.
Founded by Slush alumni, Bou’s roots are deep in tech and their approach has been shaped by some of the fastest-growing startups in the Nordics. Bou CEO Alexander Pihlainen is one of the most promising young marketers in Europe who, prior to co-founding Bou, worked as Slush CMO & President to grow and expand awareness of the leading tech conference in new countries such as the US and India.
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