33. Bou

Company: Bou

Founder(s): Alexander Pihlainen, Venla Väkeväinen, Ville Vahteri, Jesse Pyy and Sami Hakkarainen

Website: https://bou.co/




Bou is a European brand company, working with 100+ brands that range from early-stage startups like Supercell-backed game studio Metacore and the breakthrough sustainable fibre company Spinnova, to more established organisations such as Seriously, Smartly.io and deep tech and brand-driven fund Maki.vc. The company’s clients span a diverse range of industries from mobile games to fintechs and waste-sorting robotics.

Bou builds brands across four equally strong domains, combining PR and communications with marketing, design and web development. The result is often versatile media coverage like a punchy op-ed that doubles as a digital marketing campaign, or a television appearance that turns into a surprisingly effective recruitment ad. Bou vow to build strong relationships with journalists, and are not big fans of the traditional press release –  so nine out of ten times the company will opt for a direct pitch in favour of a mass distribution.

Founded by Slush alumni, Bou’s roots are deep in tech and their approach has been shaped by some of the fastest-growing startups in the Nordics. Bou CEO Alexander Pihlainen is one of the most promising young marketers in Europe who, prior to co-founding Bou, worked as Slush CMO & President to grow and expand awareness of the leading tech conference in new countries such as the US and India.

Need PR for your startup or tech business? TechRound works with a number of PR partners, suiting all kinds of budgets and purposes. Enquire today >>