Name: Dr. Lisa Turner
Company: CETfreedom
Position: Founder and CEO
Website: https://cetfreedom.com/
About Dr. Lisa Turner
Most people building AI tools are focused on productivity. Dr Lisa Turner is focused on something different: using AI to reveal the invisible patterns that control our lives – in our relationships, our workplaces, and within ourselves – and in doing so, restore our humanity.
Lisa is the founder of CETfreedom (mindCET Ltd), a company that builds AI tools for personal and leadership development rather than simple automation. With a PhD in aeroacoustics and mathematical modelling, and over 25 years developing Conscious Emotional Transformation (CET) – a methodology grounded in proven psychological and sociological models – she reverse-engineered the patterns behind human growth and transformation itself, then built AI systems that could make those patterns visible and changeable at scale.
The company now offers 70+ specialised AI tools through its Awaken with AI membership community. But two flagship products launching in 2026 best capture the mission. CultureScanAI detects toxic workplace communications, bullying, and microaggressions by analysing language patterns against established research into coercive control. ValidateAI does the same for personal relationships, helping users identify abusive dynamics they may not have the language to name. These tools do not replace therapy or coaching. They make the invisible visible – giving people data where before they only had doubt.
Lisa also runs Magic to Method, a service where she extracts the unconscious expertise of experienced coaches and therapists – the methodology they have been running intuitively for years but cannot articulate – and builds bespoke AI tools from it. The practitioner ends up with scalable intellectual property that they own. Early adopters have used their tools to secure speaking engagements and significantly increase their reach.
Internally, she built 30 custom business operation tools with zero subscription costs, enabling her team of 5 to operate at the capacity of 15+ and recapturing 40% of her working time. But for Lisa, the efficiency story is secondary. The real question driving her work is bigger: what happens when we stop using AI just to do more, and start using it to see more clearly?
The pandemic forced the closure of her previous business. Rather than rebuilding the old model, Lisa chose to build something entirely new. While many in her industry ignored AI or hoped it would pass them by, she leaned in – convinced that this technology, used consciously, could help people become better leaders, better partners, and better humans.
Lisa is a regular contributor to media such as Sky News and ITV’s This Morning, featured in Forbes, the Observer, and Success Magazine. She is the winner of the 2024 Lifetime Achievement Award at the Paseda360 National Coaching Awards and is delivering a TEDx talk in March 2026 at TEDxPorthtowan Women on how AI can reveal hidden patterns of control or abuse in workplaces and relationships.
Based in Cornwall, Lisa is proving that AI does not have to strip us of our humanity. Used with precision and purpose, it might be exactly what gives it back.
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