Name: Danielle Fox-Thomas & Kat Lestage
Company: OVA
Position: Co-Founders
Website: https://theovaco.com
About Danielle Fox-Thomas & Kat Lestage
OVA is the first egg and sperm health supplement brand in the UK. Kat and I both founded OVA three years ago based on our own fertility challenges through recurrent miscarriage and IVF, alongside our frustrations with the state of the women’s health supplement space. Refusing to let it go, we joined forces with one clear mission in mind — to deliver high quality fertility and prenatal formulas without the sky high mark-up. We wanted to turn our plights into a plan and set about developing scientifically backed supplements with the leaders in egg health, fertility nutrition, urology and embryology to create a brand that could hand hold women through every stage of their reproductive health. We call it ‘Big Sister Energy’. We believe fertility isn’t a privilege but a right for all. We launched at the end of October 2024 into Boots nationwide and we then officially launched the brand November 7th 2024 to the media and launched our D2C. As of a week ago, we just launched in Sainsbury’s too.
At OVA, we faced an unexpected surge in demand from a brand which hadn’t even launched into the market yet—especially from our B2B partners—that outpaced our initial projections. What started as a challenge turned into an opportunity to pivot our focus to retail and scale with them. By embracing agile trade marketing strategies and working with our amazing supply chain (it takes a village!) , we not only met the demand but also cultivated great relationships within the senior leadership teams at our retailers who have cheerlead us throughout, going above and beyond in supporting a challenger brand.
In the short term, our plan is to continually nurture our B2B, grow and strengthen our brand awareness in our home territory and look to secure our next partner(s) by the summer.
Our long term plan is to revolutionize reproductive health by giving people science-backed, no-BS solutions that support fertility, hormones, and whole-body wellness—because your future family and your future self deserve the best. The future is fertile.
