Name: Maryna Hradovich
Company: Maestra
Position: COO and Co-founder
Website: https://maestra.io/
About Maryna Hradovich
I am Maryna Hradovich, Co-Founder and COO of Maestra, an AI-powered personalization platform rebuilding the digital infrastructure of e-commerce.
Modern commerce has a trust problem.
Consumers are overwhelmed by irrelevant promotions, duplicate messages, and urgency-driven campaigns that fuel overconsumption and digital fatigue. Brands send more messages every year, yet customer loyalty declines. The system rewards volume over relevance, and noise over meaning.
I have seen what happens when systems are built without empathy. And I believe we can design something better.
Maestra was built to prove that growth and responsibility can coexist. We created a unified data layer at the center of a brand’s infrastructure — one that fuels AI to deliver intentional, real-time communication across email, SMS, and on-site experiences. Instead of blasting promotions, brands understand each individual customer and respond with precision.
The impact is measurable. One client reduced messaging volume by 45% while increasing revenue by 33%. Across our portfolio, brands generate more revenue while sending fewer communications. Less noise. Fewer unnecessary returns. More mindful consumption.
In 2025, Maestra achieved 453% year-over-year growth in U.S. annual recurring revenue, approaching $5 million in ARR, without outside funding. We compete in a market dominated by billion-dollar incumbents and are proving that ethical, data-driven personalization outperforms mass marketing. Our customers rate us 4.8 on G2 for both performance and transparency.
My conviction that systems can be redesigned comes from lived experience.
I moved to the United States from Belarus barely speaking English, with very limited resources and no network. I took whatever work I could to support myself, then studied with total focus to become fluent. When I applied to Penn State, I was told it was unrealistic. Within two months, I passed the required English proficiency exam and earned admission.
Still in university, I joined the Semrush team as one of the first U.S. hires. I helped scale the company from early-stage startup to a New York Stock Exchange-listed business generating more than $300 million in annual revenue, building sales, partnerships, and customer success operations from the ground up. That journey taught me a lasting lesson: sustainable growth does not come from pushing harder. It comes from understanding people better.
In 2021, I co-founded Maestra to apply those lessons at the infrastructure level. Beyond building the company, I mentor early-stage SaaS founders through Stage 2 Capital and GTMfund, expanding access to go-to-market expertise. Technology should reduce friction, not create it. It should build trust, not erode it. Through Maestra, we are demonstrating that when AI is embedded responsibly into existing systems, growth and ethics reinforce each other — and that a more human version of commerce is possible.
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