Name: Ingrid Sierra
Company: Finfare
Position: Chief Marketing Officer & UK Managing Director
Website: https://finfare.com
About Ingrid Sierra
Ingrid Sierra is a trailblazing French-British marketing professional with 20 years of international experience, currently serving as Chief Marketing Officer and UK Managing Director of Finfare—an innovative fintech company on a mission to revolutionize financial experiences for individuals and businesses alike. Under Ingrid’s leadership, Finfare is growing into a dynamic force in the financial technology space, with offices in Irvine, California, and London, and a rapidly expanding global footprint.
Founded four years ago, Finfare has already achieved remarkable success. With a remarkable $270 million USD in funding—one of the highest capital raises for a Southern California fintech company—Finfare has demonstrated its potential, making two key acquisitions within its first two years. Today, Finfare employs over 120 talented individuals and offers leading products, including: Finfare Money, which empowers small business owners with charge cards, expense management, and rewards tools; and Finfare Connect, a game-changing rewards platform designed for small businesses, publishers, and advertisers.
Ingrid and her team are driving Finfare’s vision to be at the forefront of the fintech revolution, shaping the future of finance. A key example of her strategic leadership is the recent re-launch of a new integrated brand campaign, which successfully communicates the company’s unique value proposition while amplifying its mission to empower businesses to save, grow, and thrive.
The impact of Ingrid’s leadership is undeniable and the results are showing. Under her guidance, Finfare has earned industry-wide recognition, securing numerous prestigious accolades, including:
1. Top 10 Fast Growing Fintech (https://themobilereality.com/blog/fintech/fastest-growing-fintech-companies-us-2024)
2. AWIN’s Global Power 100 (https://www.awin.com/us/power-100)
3. LinkedIn Top Startups (https://www.linkedin.com/pulse/meet-fintech-companies-linkedins-top-startups-2024-list-1nfne/)
4. Great Place to Work (https://www.greatplacetowork.com/certified-company/7055980)
With deep expertise in both B2B and B2C strategies, Ingrid has a proven track record of driving revenue growth and enhancing customer lifetime value for major international brands. Her ability to build and lead high-performing marketing teams is unmatched, fostering a culture of trust, empowerment, and collaboration.
Her leadership style is rooted in authenticity and mentorship. Ingrid’s team looks to her not just for direction, but for personal guidance and reassurance. She is always seeking to master the delicate balance of visionary leadership while remaining deeply connected with her team on an individual level. Building trust through daily actions, Ingrid is proud to lead a diverse group of talented individuals, encouraging them to thrive both professionally and personally.
For Ingrid, the most rewarding aspect of her career is her mentorship of the next generation of female leaders in FinTech. She has mentored women for over seven years, particularly in regions where access to opportunities for women is still limited. She finds it incredibly fulfilling to help these women gain confidence and unlock their full potential, viewing it as her most meaningful legacy.
Ingrid currently mentors aspiring women leaders in FinTech through the Open Banking Expo network in London. This platform allows her to not only share her vast experience but also continue to learn and grow within the rapidly evolving fintech space. As she puts it: “There’s nothing more rewarding than creating a plan with someone to help them overcome a challenge, and then seeing them achieve it. When my mentees use those moments as tools to navigate their careers, it’s incredibly fulfilling.”
A staunch advocate for women supporting each other, Ingrid is deeply grateful for the mentors who supported her early in her career. She now dedicates herself to paying it forward, ensuring that the cycle of mentorship continues for future generations of women in tech.
