Name: Amber Marchant
Company: PartnerUp Limited
Position: Founder
Website: https://partneruphub.com/
About Amber Marchant
I built a dating site for brands.
D2C eCom businesses want to grow but traditional marketing is expensive, saturated and often out of reach.
Brand collaborations are one of the most effective ways to grow trust, reach and revenue, yet there was never an easy way to find the right partners. Until I built PartnerUp.
The idea came from my own frustration working with purpose driven brands and trying to help them grow through cost effective marketing. I knew collaborations worked, but I had no visibility on which brands existed, which ones aligned with our values, or whether they would even be open to partnering.
The process was painful. I spent hours researching brands, scrolling social media, checking websites and marketplaces. When I finally found a brand that looked like a good fit, I had no idea who to contact. If I managed to find the right person, most emails were ignored or met with a rejection. It was slow, demoralising and inefficient.
PartnerUp removes all of that friction.
We have streamlined the entire brand partnership journey into one platform. Brands are matched based on demographics, attributes, business size, marketplace pricing, marketing direction and more. Instead of guessing, brands can instantly see who aligns with them.
When a brand finds a partner they like, they can contact the relevant decision maker directly. No cold outreach. No wasted time. No uncertainty.
Since launching two years ago, PartnerUp has helped hundreds of brands connect and collaborate. Our users have grown their social followings, increased newsletter subscribers, placed products directly into the hands of their ideal customers and acquired new customers through trusted brand relationships.
For many start ups, influencer marketing is no longer affordable or sustainable. PartnerUp gives brands an alternative by enabling audience swaps and meaningful collaborations without relying on cash. This helps level the playing field for smaller businesses and makes growth more accessible.
Beyond brand x brand collaborations, we also help unlock new partnership opportunities including with festivals, coworking spaces, events, subscription boxes and retreats. This allows brands to reach entirely new audiences.
Our impact is simple but powerful. We save brands time, remove guesswork and turn partnerships into a scalable growth channel.
Our aim is to become the go to platform for brand partnerships worldwide, giving start ups a helping hand to get ahead.
Thank you for reading!
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