42. Nigar Rustamova

Name: Nigar Rustamova

Company: Guavapay Limited

Position: CFO – Guavapay

Website: https://guavapay.com/

 

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About Nigar Rustamova

 

Breaking Barriers, Driving Innovation, and Championing Inclusion

Nigar Rustamova is the Chief Financial Officer at Guavapay, a global payment services provider. She oversees the company’s financial strategy and operations, driving compliance, operational efficiency, and sustainable growth. With a Master’s degree in Corporate Finance from the University of Liverpool and over 15 years of experience in banking and finance, Nigar has cultivated deep expertise in fintech, emerging markets, and electronic banking.

Nigar Rustamova is a trailblazing young woman leader in fintech, an industry still considered predominantly male-dominated. Her journey as a CFO is one of resilience, expertise, and a commitment to transformation within a fixed cultural and competitive industry dynamic. From navigating complex regulatory landscapes to bringing innovation in her approach to corporate finance, Nigar’s leadership is a testament to this commitment. With her sharp acumen in financial and operational efficiency, Nigar’s role as CFO has been pivotal in driving the company’s year-on-year growth, recording a commendable 71% revenue growth for financial year 2024.

But beyond the numbers, she is a passionate advocate for inclusion in fintech—not just in expanding access to financial services for all but also in breaking gender barriers within the industry. She believes that true progress comes when diverse voices shape the future of finance. Under her leadership, Guavapay has championed policies that foster gender equity, diverse hiring, and mentorship programs that empower the next generation of women in fintech.

Her impact extends beyond corporate leadership. As an adjunct lecturer in Corporate Finance, Nigar dedicates her time to educating and mentoring young professionals, ensuring that financial literacy and leadership opportunities are accessible to young women starting their careers in finance. She strongly believes in supporting the growth of women, and throughout her academic career, she has actively encouraged and guided her students. Seeing their achievements is a great honor to her, reinforcing her commitment to mentorship and empowerment.

A firm believer that finance is more than transactions, she advocates for a holistic approach that serves underbanked communities, streamlines global payments, and harnesses AI-driven risk management to create a more secure, inclusive, and efficient financial ecosystem.

Nigar’s vision includes a future where financial services are borderless, inclusive, and built to empower businesses and individuals alike. As fintech continues to evolve, she remains at the forefront—driving change, challenging the status quo, and proving that women in finance are not just participants but leaders, innovators, and game-changers.

About Guavapay

Guavapay founded in 2017 is a global financial service provider. Our comprehensive ecosystem of products has been built with a view to delivering a complete solution that caters for any and all payment requirements.

The MyGuava App is a B2C universal financial tool that blends convenience, transparency and flexibility to meet the needs of global citizens, whether you’re on an international adventure or handling daily expenses.

MyGuava Business is a B2B payments platform offering end-to-end payments solutions for retail businesses and SMEs.

 

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