Name: Meryem Habibi
Company: Bitpace
Position: Chief Revenue Officer (CRO)
Website: https://www.bitpace.com/
About Meryem Habibi
As the CRO at Bitpace, my primary responsibility is driving revenue growth by developing comprehensive strategies that align with our business objectives. I oversee all revenue-generating activities, including sales, marketing, partnerships, and customer success, ensuring a seamless and scalable approach to acquiring and retaining clients. I identify new expansion opportunities by leveraging data-driven insights and market trends, optimising existing revenue streams, and fostering strategic relationships with key stakeholders. My role aims to redefine Bitpace’s market positioning, enhance customer value, and achieve sustainable financial success in the competitive fintech landscape.
As a leader, I acknowledge that my career path in tech is quite unique. I have worked in various industries, from pharmaceuticals to consumer electronics to tech and SaaS, finally landing in fintech and digital payments. Across these different sectors, I have worked in a variety of different departments. I started in marketing, then moved on to strategic partnerships and business development before pivoting to sales. This has informed my CRO role, helping me develop a deep understanding of each function’s needs and constraints in the business.
A major reason I choose to work at Bitpace is my strong belief in the power of crypto to promote financial inclusion. I take great pride in being part of a disruptive financial brand in a leadership role. Many people worldwide lack access to essential financial services such as investing, saving, and seamless cross-border transactions. Crypto helps bridge this gap by providing financial tools to anyone with an internet connection.
This impact is particularly evident in emerging economies, where unstable currencies and fragile banking infrastructures make international transactions difficult for businesses. Digital assets, especially stablecoins, offer a more reliable store of value and open doors to new financial opportunities. At Bitpace, we are aiming to normalise crypto payment accessibility. For merchants and consumers, we envision a future where crypto payments are used for various payment transactions. This can be as simple as buying your morning coffee in one tap. To progress this goal, we aim to facilitate easy crypto payments with our multiple solutions, minimising hassle when dealing with payments.
This is why I am excited about the opportunities in front of Bitpace as a company. Admittedly, there are emerging challenges on the way as well. In the blockchain space, regulation remains a highly debated issue. Take the European Union’s MiCA legislation, for instance, which has sparked ongoing discussions about the extent of government oversight in the crypto industry. Despite differing opinions, regulation ultimately plays a crucial role in fostering a safer and more sustainable ecosystem.
At Bitpace, operating as an EU-licenced provider means that compliance is at the heart of everything we do. We meticulously adhere to KYC and AML protocols while strictly following local regulatory frameworks. Balancing innovation with risk mitigation is one of our foundational principles. I am grateful for the opportunity to contribute to this mission and drive progress that makes crypto payments more trusted, seamlessly integrated, and universally accessible for all.
