UK’s First Eco-Incubator Launches, Cultivating Sustainable Businesses Through Nature-Inspired Growth

Today marks the launch of With Life Cultivator, the world’s first incubator for startups and established organisations entering a period of significant growth and change. Inspired by the natural world and living systems, this innovative initiative is set to transform the startup landscape by prioritising sustainable growth over traditional business models that often emphasise rapid acceleration, burnout and high failure rates.

It aims to nurture organisations in a more organic way, fostering long-term success by echoing living system designs. It’s open to applications now until August 23, 2024.

The With Life Cultivator is offered in partnership by nRhythm, Zebra Growth and Capital Institute: Three organisations leading the movement for regenerative organisational development, financing, and growth. The six-month online programme is tailored to support businesses that are committed to change and creating a regenerative future. It will address the environmental, social, cultural and existential polycrisis of our time.

The ethos is that traditional growth programmes like accelerators and incubators treat organisations as machines, offering quick-fix solutions and short-term metrics. This is evidenced by 90% failure rates among startups.

The With Life Cultivator provides the antidote to acceleration and extractive growth by looking to living systems as a model for organisations, because living systems like ecosystems, demonstrate resilience, adaptation and emergent outcomes. The programme includes access to proven operational frameworks and tools, peer-to-peer learning opportunities, and 1:1 mentorship from over 10 experienced operators.

These leaders include co-founders such as John Fullerton, the President and Founder of the Capital Institute, an early pioneer in impact investing, and renowned author of Regenerative Capitalism: How Universal Patterns and Principles Will Shape the New Economy, as well as Jeff Su and Tre’ Cates (co-founders of nRhythm) along with Moh Al-Haifi and Lee Fitzpatrick (co-founders of regenerative growth marketing firm, Zebra Growth), among many more.

The programme’s goal is to cultivate the next generation of organisations dedicated to a regenerative economy, effectively addressing the polycrisis we face today.

“In light of the polycrisis, what the world desperately needs now is an economy in service to life. We must cultivate regenerative organisations that support our socio-economic system and reimagine the financing and models for how enterprises grow,” said Fullerton.

“By addressing the root problems of extractive growth and mechanistic design, the Cultivator ensures organisations are not just surviving but thriving in the long term. We are inviting organisations worldwide to join us and learn how to cultivate growth and create the conditions for long-term organisational health and resilience,” adds Cates.

Only 1 in 4 employees feel their organisation cares for their well-being, and 92% of UK employees experience burnout or stress during their career.

The With Life Cultivator is now accepting applications globally until August 23, 2024, with a start date of September 9th, 2024. Become part of the thriving community, which already has over 20,000 members. Costing £15,600* ($20,000 USD) for up to five colleagues to attend.

“If you’re looking to grow, this programme will demonstrate how cultivating is more powerful than accelerating. How living system designs are leading the startup transformation and shaping an emerging future. Also, how this new approach to growing startups has the potential to replace traditional capitalistic unicorn models,” says Al-Haifi.

As a teaser, join the free Cultivator Programme Preview and Mentor Meetup on 8th of August from 3:00 – 4:00 pm ET (GMT-4, New York) to gain valuable insights into the shortcomings of traditional accelerators and incubators.

For more information about the With Life Cultivator or to apply before August 23, 2024, please visit: With Life Cultivator

RSVP for the Programme Preview on 8th August 2024: Cultivator Programme Preview

For more information about With Life please visit: With Life Approach