Apple’s AI systems are struggling to keep pace with competitors such as OpenAI, Google, and Samsung. A report by Bloomberg shows that Siri answers 30% fewer questions accurately than ChatGPT, which has left Apple trailing behind in AI performance. Many users and industry analysts believe Apple needs to act fast to stay relevant in the AI space.
Samsung and Chinese companies have already integrated advanced AI-powered tools into their devices, offering features such as image generation and virtual assistants. In comparison, Apple’s AI tools seem underwhelming. Some Apple employees estimate the company is at least two years behind others, raising questions about how quickly Apple can improve.
Users expect AI from Apple to meet higher standards, but because of how limited Siri’s features have fallen short. As much as Apple’s ecosystem is known for quality and user experience, it needs to put in more work to compete with newer AI systems from its competition.
What Issues Has Apple Faced With Its AI Updates?
Apple’s AI improvements have arrived slower than many users expected, causing frustration. Although the company announced many features at its developer conference, quite a bit are still missing, and this is making people wonder when exactly they will be fully introduced.
Apple’s cautious plan has left Siri struggling with tasks that ChatGPT handles easily, such as answering detailed questions or running internet searches. Users have shared their disappointment with Siri’s current performance, saying that it feels outdated compared to other assistants.
There is talk that Apple rushed to make announcements due to investor pressure, which may have resulted in incomplete or delayed updates. The lack of fully developed AI tools has led to an underwhelming reception from users waiting for improvements.
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How Will Apple Improve Siri?
Apple has partnered with OpenAI to handle tasks that Siri struggles with. Questions that require internet access or complex responses are now passed to ChatGPT, which helps improve Siri’s overall functionality. This collaboration offers a way to make the assistant more useful in everyday interactions.
Apple is also focusing on its ReALM model, designed to improve Siri’s ability to understand what users are doing on their devices. ReALM allows Siri to recognise open apps and screen content, which makes it easier for the assistant to respond to user needs with better precision.
Apple researchers believe that ReALM could outperform GPT-4 in certain areas, such as following complex conversations or recognising on-screen references. If this technology delivers, it could make Siri more practical for users and restore confidence in Apple’s AI systems.
What Else Can Users Expect From Apple’s AI Soon?
Siri 2.0, released with iOS 18.4, is bringing a new version of the virtual assistant. The update is expected to make Siri more consistent and responsive. Other updates throughout the year will continue improving AI tools across Apple’s products.
While recent features like notification summaries and task prioritisation have been useful, they haven’t really created much excitement for users. Many people are waiting to see whether the new AI tools will finally meet the high expectations associated with Apple products. ReALM will be an important factor in influencing how users feel about the updated Siri. If it performs well, the assistant could become far more effective than it is today. We’ll have to wait and see.
