Tell us about UNiDAYS
UNiDAYS is the world-leading, verification-enabled platform for students. Since 2011, our mission has been to support students across the globe to save, learn and earn as they transition from education to the world of work.
We have over 3 million members in the UK and 30 million+ members globally. Our partner network of over 800 brands spans industries across fashion, technology, lifestyle, health and fitness and more.
To ensure our platform can meet students’ changing needs and goals, we think strategically about each brand we partner with. Brands must align with our goal of supporting students and addressing their common challenges to help them make the most of their student experience.
Whilst we are most well recognised for our discount offering, our digital verification technology is a core part of our proposition and underpins the success of the business. Our technology verifies the student status of members quickly and securely, opening up numerous opportunities for discounts and experiences to support young people.
What do you think makes UNiDAYS unique?
With students increasingly living their lives online, there has been a growing awareness of digital identities and the need to create a safe online environment.
Our unique digital verification technology enables us to instantly and securely verify the enrolment status of students and is the backbone of our closed-network community. It enables us to connect brands with students and provide secure access to our exclusive benefits. This is something the team has worked extremely hard to refine over the past thirteen years and sets us apart from other student platforms and discount sites.
Due to our strong global membership base, we have access to an abundance of data about young people. Our Gen Z Insights platform enables us to dive deep into the wants and needs of the student population. This valuable intelligence helps inform our offerings and ensures our platform is best positioned to support our members and partners.
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How has the company evolved over the last couple of years?
The biggest evolution to the business has been our rapid market expansion. From our initial focus on the UK, we quickly expanded into the US in 2013, and now have a footprint in 115 markets worldwide.
With over 30 million members across the world, we can say in full confidence that we are the leading global verification-enabled, student platform.
What can we hope to see from UNiDAYS in the future?
While our overarching mission will always remain the same, looking to the future there are certain areas we will place greater focus on to ensure we meet the changing needs of students. For example, recent UNiDAYS research reveals that 47% of students are more concerned about the cost of living than their academic studies. In response, we’re placing a stronger emphasis on partnerships in the learning, earning and well-being categories to help students navigate these pressures.
International growth is also a strategic priority. This is both in terms of expanding our partnership network across the globe, by working with brands who are looking to build their student audiences through our unique student verification offering and developing our market leadership positions in Germany, France, India, Australia and the US.
