Re-Defining The Duvet: Meet The Bedding Startups Changing the Way We Sleep

At the end of a long day, there’s nothing better than getting into a comfy bed, and nothing elevates the experience more than nice bedding.

In fact, according to Statista, the UK bedding market is projected to reach over $1.38 billion in 2025, and it’s only going up from there. This growth has been fuelled by demand for higher quality products that are eco-conscious, comfortable and stylish.

And to serve this demand, a whole new sector of startups has emerged.

 

How Are Startups Changing The Bedding Industry?

 

Like with many industries, especially those have been around for a long time, startups are rethinking the bedding sector.

And whilst bedding doesn’t seem like the most exciting industry – it turns out there is a lot of room for innovation, including:

In-house production: The more hands that are involved in a process, the pricier the product is likely to be. This is because the middle man always takes a cut. Because of this, a number of companies are selling directly to consumers online, helping them create high-quality bedding at more affordable prices.

Creating new products: When it comes to bedding, it might seem like there isn’t much room for innovation – but that isn’t the case. Startups are creating a whole range of new products, from weighted blankets, to bedding that regulates temperature and more. That way, consumers get high-quality items without losing functionality.

Sustainability: As consumers become more eco-conscious, companies are looking for better materials to create bedding with. Through organic materials, fairtrade agreements and local development, they are helping to create a new range of sustainable bedding.

But who are some of the startups innovating in the space? Let’s take a look…

 

SHEEX

 

 

Sheex is a company that creates bedding from performance fabrics, designed to help with temperature regulation through the night. Founded by basketball coaches, it’s designed to be ultra-breathable, just like high-quality sportswear, making it perfect for getting good quality sleep.

 

 

Baloo Living

 

 

Baloo living has a range of weighted blankets made from breathable cotton and glass microbeads, promising no synthetic materials.

Inspired by a trip to Bali, the company uses weighted blankets to bring a sense of calm to sleepers. Baloo also prides itself on supporting worthy causes and has donated a portion of its profits to mental health causes, furthering its aim to bring more calm to the world.

 

Boll and Branch

 

 

Boll and Branch is a bedding company that takes ethical sourcing seriously. Every product of theirs is made from organic cotton and is Fair Trade certified, so customers know that they are buying truly ethical products.

Aside from sourcing their products responsibly, Boll and Branch are known for creating soft, breathable bedding that is not only sustainable but stylish too.

 

Brooklinen

 

 

Launched via Kickstarter in 2014, Brooklinen set out to create luxury bedding at affordable prices.

Partnering with the best high-quality bedding manufacturers in the world, the company uses a direct-to-consumer business model to cut out the middle man and give their customers great products without crazy price tags.

 

Slashop

 

 

Slashop sets itself apart with its pet hair resistant bamboo bedding. Perfect for households with pets, their bedding is designed to help people have pet-friendly bedding, without the hassle of constantly cleaning it.

With a collection of bundles available, their range is soft, stylish and easily removes pet hair.

 

Piglet in Bed

 

 

With their beautiful, old-English inspired designs, Piglet in bed uses natural materials and sustainably sourced cotton to give their customers stylish and sustainable bedding.

As part of their offering, customers can order bedding swatches so they can see what they will look like before ordering. And promising no nasties, their products are sustainable, beautiful and free from chemicals.