- Eight Sleep is a U.S.-based sleep-tech “sleep fitness” company, founded in 2014 and now headquartered in New York City. It aims to transform rest into a high-performance activity through data-driven, personalized sleep optimization.
- EightSleep tackles widespread sleep struggles – including poor temperature regulation, snoring, inconsistent rest patterns – by automating adjustments (like temperature, elevation and sound) to enhance sleep quality, including more deep sleep and streamlined wake-ups.
- Their flagship product line is the Pod, now in its 5th (and beyond) generation, offering dynamic temperature control, elevation and integrated soundscapes – all personalised via biometrics and AI to improve sleep.
Website: https://www.eightsleep.com/
What Is EightSleep?
Eight Sleep is a pioneering “sleep fitness” company. Founded in 2014 by Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini and Alexandra Zatarain in New York City. EightSleep merges cutting-edge thermoregulation, AI-driven analytics and smart hardware to elevate how people sleep and recover.
Eight Sleep’s flagship offering, the Pod, doesn’t replace your mattress; it transforms it. It delivers real-time temperature modulation (55-110 °F), adjustable elevation to reduce pressure and snoring, and integrated soundscapes to smooth transitions between sleep stages and environment shifts. The result is that users fall asleep faster, spend up to 34% more time in deep sleep, snore 45% less and experience 23% fewer night awakenings.
CEO Matteo Franceschetti captures the company’s ethos clearly when he said that, “sleep deprivation is the new smoking,” reflecting a shift in culture from glorifying minimal sleep toward embracing restorative rest as the new wellness baseline.
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Is There A Market for Sleep Fitness Products?
Absolutely, and it’s booming. According to Straits Research, the global sleep-tech market reached around USD 20.5 billion in 2024 and is projected to climb to approximately USD 65.7 billion by 2033, growing at a CAGR of ~13.8%.
Similarly, the sleep-tech devices segment was valued at about USD 21 billion in 2023 and is expected to expand at ~18.3% CAGR through 2032. In the U.S. alone, the sleep-tech market is set to rise from USD 7.8 billion in 2024 to USD 25.7 billion by 2033.
This kind of growth is due to rising consumer awareness of how critical sleep is to overall health, recovery and performance is fueling demand. Eight Sleep taps into this by offering a premium, tech-infused solution that treats sleep as a performance activity and a lifestyle choice, positioning itself in a category fast becoming both luxury and necessity.
How To Access EightSleep
Have a look at the Pod 5 here today.
