- Healf is a UK-based curated wellness marketplace founded in 2020, specialising in high-performance health products selected through a rigorous three-step vetting process: discovery, expert validation, and community testing.
- With the wellness industry flooded by pseudoscience and marketing noise, Healf helps consumers cut through the confusion by offering only thoroughly vetted products with proven efficacy.
- Healf features a diverse range of curated health and wellness products – from smart tech like Ember mugs to mushroom-based coffee, plant-based dental floss, and functional supplements.
Website: https://healf.com/
What Is Healf?
Healf is a curated e-commerce platform for wellness products, founded by Lestat McCree and Max Clarke. Launched in 2020, the company aims to bring transparency, trust, and science-backed simplicity to a noisy and often confusing wellness market.
Everything on Healf is chosen based on its real impact, not just its branding, offering customers peace of mind in their search for better health.
Want to be featured as TechRound’s Startup of the Week? Find out more about this weekly feature, and how to get involved, here.
Is There a Market for Wellness Curation?
The wellness market isn’t just growing – it’s evolving. With global consumers investing more in proactive health, functional nutrition, biohacking and clean beauty, the need for trustworthy curation is more urgent than ever.
Healf exists because of this very demand. Consumers are bombarded by thousands of new wellness products each year, many of which make unverified claims or are driven more by trend than science. Healf cuts through the noise by offering only products that pass expert review and community validation.
The market data reflects this opportunity. As of early 2025, Healf has achieved £40 million in annual sales with 434% growth over three years – underscoring a significant appetite for curated wellness experiences. Shoppers no longer want to sift through endless choices. They want products they can trust, from a source that does the homework for them. Healf is that source.
What Products Does Healf Have?
Healf currently offers a wide array of curated wellness products across health tech, personal care, supplements, and functional foods. A few standout offerings include:
- DIRTEA Coffee: Mushroom-infused coffee with lion’s mane and chaga for focus and immunity.
- PÄRLA Floss: Plant-based, fluoride-coated dental floss in sustainable packaging.
- Ember Cup: Smart temperature-controlled cup for espresso-style drinks.
- Glutathione Zooki: A cellular health oral supplement for energy and skin.
- Thrill Seeker Bundle: A curated kit including nootropics, wellness tech, and a gratitude journal.
- Bulletproof Turmeric Gummies, DIRTEA Cacao, Shine Lubricant, and many more functional wellness products are also available.
All products can be purchased directly through the Healf online store.
