12 Days Of Startups: Day 9, JoinDig

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Startup Name: JoinDig

Website: https://www.joindig.co.uk/ 

 

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Tell Us About JoinDig

 

JoinDig is an AI-powered online shopping tool designed to help consumers instantly find the best deals on both new and pre-loved products. Users can upload a product link or image, and JoinDig’s technology searches across thousands of retailers and resale platforms to compare prices, surface cashback opportunities, and highlight more sustainable alternatives. The platform simplifies smart shopping while helping users save money and make more conscious purchasing decisions.

 

Why Do You Think the Sector Needed An Innovation Like This? 

 

Online shopping is fragmented, forcing consumers to jump between search engines, retailers, and second-hand marketplaces to find the best value. JoinDig fills this gap by bringing everything into one intelligent search experience. By showing new and pre-loved options side-by-side and rewarding smarter choices, JoinDig removes friction from comparison shopping and makes sustainable buying effortless.

 

 

How Has JoinDig Grown In 2025?

 

In 2025, JoinDig focused on rapid platform growth and validation. The company expanded its retailer and marketplace coverage, significantly grew its user base, and secured investment backing from experienced retail founders and operators. Strategic partnerships and increased adoption across student and value-driven audiences helped position JoinDig as a trusted tool for deal-focused and sustainability-minded shoppers.

 

What Does JoinDig Have In Store for 2026?

 

JoinDig’s priorities for 2026 are to enhance its AI-driven matching and personalisation, expand retailer partnerships, and accelerate user growth through mobile and community-led engagement. The team is focused on making JoinDig a daily shopping companion while continuing to drive value for both consumers and partners.

 

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