- Anthem Global is an exclusive digital casting marketplace for the creative industry, connecting brands and agencies with an elite network of celebrities, voiceover artists, creators, athletes, and other key talent.
- It streamlines the process and makes casting more efficient while widening access to relevant briefs and talent across a professional vetted network that performs commercially as well as culturally.
- It was founded by Issy Wedlake who has spent 20 years working with some of the biggest global brands and talent.
Website: https://anthemglobal.io/
Tell Us About Anthem
Anthem Global and its founder Issy Wedlake are building momentum following its launch in 2025, having already supported major campaigns including Daisy May Cooper for John Lewis & Partners’ Mother’s Day through Saatchi & Saatchi, and Ewan McGregor as the brand voice for Lloyds Bank through Publicis.
Designed to streamline the casting process, Anthem Global connects brands, agencies and producers with talent representatives through a curated digital platform. The business makes casting more efficient while widening access to relevant briefs and talent across a professional vetted network.
The platform has been developed to address common frustrations in the casting process, where briefs can be time-consuming to distribute, difficult to manage and not always seen by the most relevant people. Anthem Global enables talent seekers to compile and post briefs, review and shortlist submissions, and centralise communication with representatives in one place. For agents and managers, it offers visibility across relevant opportunities and a more efficient route to submitting talent for consideration.
Issy Wedlake, founder, said: “I set up Anthem Global with the aim of casting talent as efficiently as possible by using the power of technology while preserving the magic of human connection and the relationships and judgement that remain central to the industry. Technology can improve speed, visibility and workflow, but this is still a people business. The aim is to give both talent seekers and representatives a better way to connect, collaborate and deliver the right casting outcomes.”
Anthem Global is open only to vetted talent seekers and representatives, creating a professional community designed to improve efficiency, reduce wasted time and broaden access to relevant opportunities across the casting market. The company positions the platform as a practical solution that combines digital workflow tools with the human relationships that underpin successful casting.
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What Makes Anthem Unique?
- Anthem is a modern, tech-enabled tool, underpinned by real human understanding.
- Anthem is founder led and driven by 20 years of experience in casting. It embraces technology while keeping the heart and soul of casting alive.
- No long term commitment is required and talent seekers are able to use it on an ad hoc basis.
- Anthem priorities clear briefs, a diverse talent pool, proper vetting and professional execution to become an industry differentiator.
Is There A Market For Anthem?
100%. It’s already been used by multiple agencies including NCA, Droga5, Wieden+Kennedy and BBH and a huge pool of experienced and diverse celebrity, creator and voiceover representatives.
Where Can We Find Anthem?
www.anthemglobal.io
