Company: Extend
Co-Founders: Andrew Jamison (CEO), Danny Morrow (Chief Innovation Officer) and Guillaume Bouvard (Chief Operations and Marketing Officer)
Website: https://www.paywithextend.com/
About Extend
Extend is a spend and expense management platform that makes it easy for businesses to control spending and simplify expense processes without switching banks or opening new credit cards. The company launched in 2017, founded by leaders in business-to-business payments and enterprise software who saw a gap between modern digital payments and the limited tools available to finance teams. Many businesses wanted real-time control, security, and data around card spend, but did not want the disruption of changing banks or card programs.
From the start, Extend focused on building on top of the cards, banks, and finance systems that companies already use instead of trying to replace them. This required solving several structural challenges in the payments ecosystem. Card networks, issuing banks, processors, and accounting platforms were designed long before virtual cards and real time controls became common. Connecting these systems in a secure and reliable way, while remaining card and bank agnostic, demanded deep technical work, careful product design, and close collaboration with financial institutions.
Another major challenge was the decision to follow a partner-first model. Rather than competing with banks, Extend chose to work through them. That meant meeting strict standards for compliance, resilience, and usability, and earning the trust of large financial institutions that are naturally cautious about new technology providers. Overcoming these hurdles has been central to the company’s growth.
Today Extend helps move virtual cards and modern expense workflows into the mainstream of business to business payments. Companies can connect eligible Visa, Mastercard, and American Express commercial cards, issue virtual cards in seconds, set granular limits by vendor, budget, or project, and sync transactions directly into leading accounting and enterprise systems. This gives finance teams real time visibility and control over spending without changing their existing bank relationships.
Extend has also had a meaningful impact on the wider FinTech and banking landscape. Bank partners use the platform to offer modern virtual card and expense features without rebuilding their own infrastructure, which helps them defend and grow commercial card programs in a fast-changing market. For customers, Extend raises expectations around how flexible, data-rich, and integrated business card payments should be. Looking ahead, the company plans to deepen bank partnerships, expand integrations across finance and enterprise software, and apply AI to remove more manual work from payment and reconciliation workflows, with the goal of setting a new standard for business card payments from bank to general ledger.
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