- Valeriia Volkova is the Founder and CEO of Undo Capital, an AI-native platform designed to simplify fundraising, investor relations and compliance for startups through a single, integrated solution.
- Before launching Undo Capital, Valeriia spent years working alongside founders as Co-Founder and Chief Creative Officer of Rattlesnake Group, giving her first-hand insight into the challenges startups face when raising capital and scaling their businesses.
- Drawing on her experience in the startup ecosystem, she founded Undo Capital to address the inefficiencies of traditional fundraising, replacing fragmented tools and manual processes with AI-powered infrastructure built around founders’ needs.
- As a bootstrapped founder, Valeriia has focused on building trust in a highly regulated industry, working closely with founders, investors and legal professionals to create a platform that makes fundraising more transparent, efficient and accessible.
Website: https://www.undocapital.com/
Tell Me About Yourself and Undo Capital
I’m Valeriia Volkova, Founder & CEO of Undo Capital, an AI-native fundraising platform helping startups manage fundraising, investor relations and compliance.
Before launching Undo Capital, I spent much of my career working with startups as Co-Founder and Chief Creative Officer at Rattlesnake Group, a boutique digital product studio in London. Working closely with founders on product development, fundraising and growth gave me a front-row seat to the challenges entrepreneurs face when building and funding companies.
What I consistently saw was that fundraising remained surprisingly fragmented, with founders forced to juggle multiple providers, tools and processes. I started Undo Capital to change that. Today, we’re building an AI-powered platform that brings fundraising, compliance and investor management together in one place.
Undo Capital is fully bootstrapped, which allows us to stay close to our users and build around real founder needs. Many of our best features come directly from conversations with founders actively raising investment.
What Inspired You To Start Undo Capital, and What Problem Were You Trying To Solve?
The idea came from years of working directly with startup founders. While technology has transformed almost every part of building a company, fundraising often still relies on spreadsheets, legal documents and disconnected tools.
Many founders felt that existing fundraising solutions didn’t fully meet their expectations. Some relied heavily on emails, spreadsheets and manual processes despite charging premium fees. Others positioned themselves as software platforms but still operated as service businesses behind the scenes, often with complex pricing structures, hidden costs and fragmented workflows.
I believe the future of fundraising is AI-assisted. Technology should remove administrative work, while people focus on relationships, strategy and investment decisions. Our goal is to create a single source of truth for founders, investors and advisers, making fundraising more transparent, efficient and trustworthy.
What Has Been Your Biggest Challenge So Far, and How Did You Overcome It?
One of the biggest challenges has been building trust while introducing innovation into a highly regulated industry.
Mistakes are expensive. Equity and compliance are areas where founders really can’t afford to get things wrong.
Fundraising sits at the intersection of finance, law and investor relations. Founders need confidence that the information they’re relying on is accurate and compliant.
At the same time, we were building an AI-driven platform in a highly regulated industry. As a founder-led company without decades of history behind us, we had to prove the platform was reliable before people would trust it with something as important as company ownership and fundraising.
We addressed that by working closely with founders, investors and legal professionals throughout development. Every workflow was tested against real fundraising scenarios. We focused heavily on product quality, transparency and user experience.
Trust isn’t something you market. It’s something you earn.
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Can You Describe a Pivotal Moment That Significantly Shaped the Direction of Undo Capital?
A pivotal moment came when we realised the problem wasn’t fundraising documents.
The real problem was fragmentation.
As we spoke with founders, we discovered that many were constantly switching between tools, advisers and spreadsheets throughout the fundraising process. Some weren’t even fully aware of what was happening throughout the process. They were signing documents and following recommendations without fully understanding the implications.
That was the moment we realised founders didn’t need another fundraising tool. They needed visibility, clarity and control.
Instead of building another point solution, we decided to build fundraising infrastructure that brings fundraising, compliance and investor management together in one place.
How Do You Define Success?
For your business: Success is simple. A founder should be able to complete a funding round without spending weeks managing spreadsheets, chasing paperwork or trying to understand complex compliance requirements.
If we can remove that friction and allow founders to focus on building great companies, we’re creating real value.
Everything else, including growth and revenue, follows from that.
As a founder: Building something I could explain to any founder on the street and have them immediately understand why it exists. A lot of products in this space get complicated: too many features, too much jargon and interfaces that assume you already know what a fully diluted cap table is. Success for me is keeping the product genuinely simple without dumbing it down. I also want to prove that a design-first approach can build something serious in a sector that usually comes from a legal or finance background rather than a product one.
What Advice Would You Give To Someone Thinking About Launching Their Own Startup?
Talk to customers before writing a single line of code.
Many founders fall in love with solutions before they fully understand the problem. The best businesses are usually built by people who spend time understanding customer frustrations and validating demand.
I would also encourage founders to launch earlier than they think they should. Real feedback will teach you more in a month than planning will teach you in a year.
Most importantly, solve a problem you genuinely care about because building a startup is a long-term commitment.
What’s Next for Undo Capital? Any Exciting Developments We Should Watch Out For?
We’re taking things step by step and staying very close to our users.
Today, we’re focused on helping founders manage fundraising more efficiently, but our long-term vision is much broader.
Fundraising is only one part of a larger ecosystem involving founders, investors, syndicates, venture funds, lawyers and fund administrators. Many of these stakeholders still rely on fragmented systems and manual processes.
Our goal is to improve efficiency across the entire venture ecosystem, not just on the founder side. We believe AI can reduce administrative work, improve transparency and create a shared source of truth for everyone involved in the investment process.
Want to be featured as TechRound’s Founder of the Week? Find out more about this weekly feature and how to get involved here.
Founder’s 5 with Valeriia Volkova
We wanted to know a bit more about the man behind Undo Capital, so we’ve put together the exclusive Founders’ 5 with Valeriia Volkova.
Favourite business tool
Claude.
I use it every day for research, brainstorming, reviewing ideas, writing, analysing information and challenging my own assumptions. Like any tool, it’s only as effective as the person using it, but it has significantly accelerated how quickly I can learn, test ideas and make decisions. As someone building an AI-driven company, it’s also important for me to stay close to the technology and understand how these tools are evolving in practice.
One lesson you learned the hard way?
Don’t pitch the vision to people who need to see the product. I spent months in early conversations talking about what Undo would become. Nobody buys that. Show the thing, even if it is not finished. A working prototype closes conversations that a deck leaves open.
One future trend you’re watching?
I believe we’re entering an era where starting a business becomes increasingly accessible. AI is dramatically reducing the cost of building products, acquiring knowledge and running operations. As a result, more people will have the opportunity to create businesses rather than rely solely on traditional employment.
I’m particularly interested in the rise of small, highly efficient teams. What previously required a company of 50 people may soon be achievable by a team of 5. I believe we’ll see a more fragmented economy with thousands of specialised founder-led businesses competing through expertise, speed and quality rather than scale alone.
One quote you live by
“Perfect is the enemy of good.” I constantly remind myself of this. I’m naturally someone who likes things to be done to a very high standard and can easily spend too much time refining details. But building startups has taught me that progress often matters more than perfection. In a world where technology evolves incredibly fast, waiting for the perfect version can mean missing the opportunity altogether. Sometimes you need to launch, learn from real users and improve along the way.
One book/podcast you recommend
The Four Agreements by Don Miguel Ruiz. One of the ideas from the book is “Don’t take anything personally.” I think that’s especially important when building a company. Not every customer will love your product, not every investor will say yes and not every decision will be the right one. Learning to separate feedback from emotions helps you stay focused and keep moving forward.
Want to be featured as TechRound’s Founder of the Week? Know someone who deserves to be recognised as a founder making waves in the startup landscape? Find out more about this weekly feature and how to get involved here.
