This article does not constitute financial advice and is designed for information purposes only.
As July comes to an end, this week’s crowdfunding roundup brings together a bunch of founders solving very different problems. One is bringing AI analytics to athletic performance. Another is turning farm surplus produce into food products that would otherwise go to waste. The third is building therapeutic groups to support parents and babies through the early days.
Sport, sustainability and mental health are not an obvious group, but separately they are addressing a need that’s easy to overlook.
So, who are the startups crowdfunding this week? Here they are.
1. K-Sport
How much are they raising: €2,300,000
Website: www.k-sport.tech
SEIS/EIS? N/A
About: K-Sport is bringing pro-grade performance AI analytics to semi-professional and consumer athletes, the same technology already trusted by elite teams.
At the top level of sport, data analytics has become fundamental – every movement measured, every performance dissected, every marginal gain pursued. That kind of insight has largely stayed locked behind elite budgets and infrastructure. K-Sport is taking those analytics proven at the highest level and putting it within reach of the semi-pro clubs and serious amateurs who are hungry to improve.
Where to invest: Europe Republic
2. Ample
How much are they raising: £244,722
Website: www.ample.shop
SEIS/EIS? Yes, SEIS
About: Ample is a food-tech social business turning surplus farm produce into food products for the UK public sector, tackling food waste and public sector catering simultaneously.
Enormous quantities of perfectly good produce go to waste every year because they don’t fit the specifications of retail, while public sector caterers like schools and hospitals work under pressure to feed people well on tight budgets. Ample connects those two problems into one solution, redirecting surplus that would otherwise be wasted.
Where to invest: Europe Republic
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3. Rockabye
How much are they raising: £10,000
Website: www.rockabye.org
SEIS/EIS? N/A
About: Rockabye creates therapeutic group spaces for parents and babies with supportive, expertly facilitated environments where new mums can find connection and genuine understanding.
The early months of parenthood can be as isolating as they are joyful and the support on offer too often stops at the practical, leaving the emotional side to fend for itself. Rockabye’s groups pair the reassurance of other parents going through the same thing with skilled, sensitive facilitation, creating somewhere people feel safe enough to be honest about how they’re really doing.
Where to invest: Crowdfunder
4. Lanson Refill
How much are they raising: £12,000
Website: N/A
SEIS/EIS? N/A
About: Lanson Refill is a zero-waste refill shop that has spent five years proving that shopping without plastic packaging isn’t just possible, but genuinely practical.
You bring your own jar, bottle or bag and fill it with exactly what you need – oats, olive oil, lentils – pay for that amount and leave without packaging to throw away. In a world of grand sustainability pledges that never quite materialise, there’s something reassuring about a shop that has been simply getting on with it, week after week.
Where to invest: Crowdfunder
5. Trash2Treasure
How much are they raising: £30,000
Website: N/A
SEIS/EIS? N/A
About: Trash2Treasure gives quality furniture a second life, redirecting it to families moving into independent living so they can build stable, liveable homes from day one.
Perfectly good furniture is often thrown away in enormous quantities while families setting up independent homes – often after real hardship – frequently move into empty spaces they can’t afford to fill. Trash2Treasure bridges the gap, rescuing furniture that would otherwise be wasted and putting it exactly where it’s needed most.
Where to invest: Crowdfunder
