- Carea is a pregnancy and postnatal wellbeing platform supporting women’s mental and physical health.
- The app has been designed to support all women during every stage of the motherhood journey, including egg freezing and IVF, conception, pregnancy and pregnancy loss, labour and the postnatal period, while also building community and
connecting women with expert help. - Carea operates in the UK and US and was founded by Anastasia Shubareva-Epshtein.
Website: https://www.careaapp.com/
Tell Us About Carea
Carea is a digital health platform that supports women through pregnancy, postpartum recovery and early motherhood. The app offers personalised resources, expert guidance, wellbeing support and direct access to healthcare professionals, helping improve maternal health outcomes and navigate one of life’s most significant transitions.
Designed to ensure no woman feels unsupported, Carea also provides tailored pathways for those undergoing egg freezing or IVF, as well as women experiencing pregnancy loss or miscarriage.
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What Makes Carea Unique?
Carea takes a mother-first approach, recognising that a woman’s physical and mental wellbeing is central to positive outcomes for the whole family. While many maternity and parenting apps focus primarily on the baby, Carea is designed around the needs of women, providing support through fertility treatment, pregnancy, recovery and early motherhood.
Developed in collaboration with midwives, obstetricians, fertility specialists and mothers, the platform combines clinical expertise with real-life experience, including founder Anastasia’s own journey through miscarriage, IVF, antenatal and postnatal anxiety.
Carea also enables women to connect directly with the specialists they need, providing faster access to expert support rather than relying solely on traditional healthcare referral pathways. This integrated approach helps women access timely, personalised care whenever they need it.
Carea takes a mother-first approach, recognising that a woman’s physical and mental wellbeing is central to positive outcomes for the whole family.
Is There A Market For Carea?
Yes. Demand for maternal health support is growing, driven in part by increasing awareness of the challenges facing maternity services and the gaps many women experience throughout fertility treatment, pregnancy and postpartum recovery.
Long waiting times, stretched resources and limited continuity of care mean many women are turning to their own networks and digital platforms to access information, reassurance and specialist support.
Where Can We Find Carea?
Carea operates in the UK and the U.S. through its digital platform, available for free download through app stores.
