Founder Of The Week: Andrea Clewett

• Andrea Clewett is the co-founder of Showerscape, a Snowdania-based business that creates custom-printed shower panels for bathrooms, kitchens and swimming pools, serving both residential and commercial customers.
• The idea for Showerscape came from renovating her own home in rural Wales, where she used a large-scale landscape image to make a small bathroom feel bigger and more connected to its surroundings.
• Andrea and her husband Ian have helped pioneer the UK market for printed shower panels, developing their products, materials and coating processes over the past decade.
• Under Andrea’s leadership, Showerscape won Maker & Creator of the Year at the 2025 Great British Entrepreneur Awards, reflecting the company’s focus on quality, creativity and customer service rather than rapid expansion.

Tell Me About Yourself and Showerscape

We live and work from our home office in Snowdonia, Wales. My husband and co-founder Ian is an experienced graphic designer, as well as helping me run our online business, Showerscape. We sell custom printed, high quality shower panels directly to domestic and commercial customers for their bathrooms, swimming pools and kitchens. Showerscape was recognised at the 2025 Great British Entrepreneur Awards, where we won Maker & Creator of the Year.

What Inspired You To Start Showerscape, and What Problem Were You Trying To Solve?

In 2014, we were renovating our old slate cottage in Snowdonia, rural Wales, and wanted to feature and celebrate the surrounding landscape within the house.

The bathroom felt really small so we printed a lovely photo of the mountains on large-scale panels to create the shower walls instead of tiling. It was amazing, and really practical – and friends and visitors thought so too.

At the time there was nothing like it on the market, so we set up a website to gradually start selling them as a product and design service. Our shower panels have evolved massively over the past 10 years, and the design options, material, and coating processes we specify have played a big part in developing the UK market.

What Has Been Your Biggest Challenge So Far, and How Did You Overcome It?

Building our customers’ trust in our product. Showerscape shower panels are manufactured from an aluminium composite material (ACM), this was a new material for shower panel manufacture and in the early days, it took some careful explanation and education in order for people to trust us and what we were offering.

Most shower panels on the market are still acrylic or an MDF core material, but we offer ours because we firmly believe it is better and answers many issues that come from using other materials. Once people have spoken to us and read details on our website they are confident they have made the right choice.

Can You Describe a Pivotal Moment That Significantly Shaped the Direction of Showerscape?

When we realised just how good we had managed to make it! We worked hard to specify everything: the design collections, material, print, coating, how they are packaged and delivered.

All inks are UV cured onto the surface of the panels, which are thinner and lighter than most other options on the market, at 3mm thick. And because we specialise in custom images and sizes, we are really flexible and adaptable in terms of panel sizes and specifications.

Realising we had really clinched that made us more confident to up sales and really sell our product to our customers as we were confident of our offering and product guarantee.

How Do You Define Success?

For your business: Continuing to offer a great product and service. We have never wanted to be the biggest company, just the best. We run Showerscape because we love it, we are creative and we love speaking to people and feeling like we have helped them accomplish something they may never have considered before. It’s very rewarding and we get a lot of repeat customers and positive feedback from our customers. I think that is success, being content with what you do for people.

As a founder: To keep improving our business, moving forwards and adapting as things shift in the market. If we continue to do that we will succeed in our business however it may transform. I am proud of what we have achieved together so far.

What Advice Would You Give To Someone Thinking About Launching Their Own Startup?

Make sure you do it because it solves a problem and because you are passionate about it. If neither of those things are present it will be difficult, you won’t enjoy doing it and it may just fail. If you believe in what you are doing, selling, producing you will naturally succeed and others will see and feel your passion for the product or service too, whatever that may be.

What’s Next for Showerscape? Any Exciting Developments We Should Watch Out For?

We have so many ideas we struggle to make it all happen sometimes. We are currently getting together our showroom brochure which we will be sending out to selected bathroom showrooms and partners we work with. We wanted to do something better than other brochures out there, so watch this space.

New ranges and designs are always on Ian’s mind, there will be more launched this year on our website. We are having many enquiries this year for swimming pool mural walls so are really excited where that will take us and who we will be supplying to in the future.

Want to be featured as TechRound’s Founder of the Week? Find out more about this weekly feature and how to get involved here.

Founder’s 5 with Andrea Clewett

We wanted to know a bit more about woman behind Showercsape, so we’ve put together the exclusive Founders’ 5 with Andrea Clewett.

Favourite business tool

Adobe Creative Suite (photoshop/inDesign/Illustrator) – we wouldn’t be able to do most things without it.

One lesson you learned the hard way?

Rushing into a new website without really doing our homework as to what might be the most suitable platform. We thought that a really popular e-commerce platform would answer all our needs, but it turned out that our design and service side of the business was just as important and that was less compatible with purely e-commerce. Looking the same as the ‘big guys’ is not really what we’re about after all.

One future trend you’re watching?

The advent and explosion in AI-generated imagery is probably a double-edged sword. In many ways we are already adopting its use in production and image making to improve quality and our creative scope. However, customers’ exposure and ability to ‘have a go’ with creating imagery or ideas is also increasing, so expectations sometimes need to be managed and guided. Everything is moving very fast, so we’re all learning as we go along.

One quote you live by

“Do one thing well” – we base our business on this thinking, if we can make a single product that is high quality, that will last for years, and people will love for a long time we are winning. It’s better to do one thing well than 10 things poorly.

One book/podcast you recommend

I regularly listen to TED talks, I like their varied topics and they are only short so I can get a good snippet of information on my lunch time dog walk. Ian likes Just Have A Think, a YouTube channel about green energy transition as it’s informative and well researched and they are geeky, in a good way.

Want to be featured as TechRound’s Founder of the Week? Know someone who deserves to be recognised as a founder making waves in the startup landscape? Find out more about this weekly feature and how to get involved here.