- incentifi is a self-funding behavioural rewards platform that turns wellness into travel and real financial value.
- incentifi users earn Points through daily activity tracked via existing health data from the likes of Apple Health and Google Fit. These points then get converted into Coins, which unlock real cash back when booking travel through the incentifi platform. Coins can be used to reduce the cost of future travel or redeemed for digital gift cards.
- Built for real world adoption across entire organisations of all sizes, incentifi makes wellbeing inclusive and scalable – rewarding small, repeatable actions that can create lasting behaviour change across every level of the workforce. Driving engagement, supporting retention and reducing the impact of stress and absenteeism on both the employer and employee.
Website: https://incentifi.io/
Tell Us About incentifi
incentifi is a self-funding behavioural rewards platform that turns wellness into travel and real financial value. Employees earn money off holidays and travel by engaging in everyday healthy habits like walking. No complex or extreme fitness programmes to navigate. Just consistent, accessible activity that earns real-world rewards.
The platform was founded by Paul Kelbie and James Barrington-Madders, who set out to disrupt the landscape of traditional corporate wellness. Their personal mission is to make health feel worth prioritising for people by connecting their daily habits to the things they genuinely look forward to, like holidays and meaningful experiences. When the reward is something people want, they are more likely to take part and stick with it.
The impact flows in both directions. Employees have a reason to take their health and wellbeing seriously, built around rewards they care about. And when employees feel good, their employers feel it too, with fewer sick days, stronger performance and a workforce that wants to stick around.
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What Makes incentifi Unique?
Paul Kelbie and James Barrington-Madders, who between them spent decades working in recruitment, luxury travel and hospitality industries, built an understanding of what people care about. And what they consistently saw were that teams became more engaged and productive when the reward was something experiential such as travel.
That insight is the engine behind incentifi. One of the first workplace wellbeing platform of its motivates employees to make healthy daily choices by turning everyday movement into real cashback and discounts on holidays.
At a time when the cost of living is putting real pressure on household budgets, incentifi can help employees take the edge off one of life’s most restorative and increasingly expensive experiences. Every step taken, is quietly working towards a more affordable holiday or travel experience.
The travel component of the platform provides a significant advantage in that incentifi grants users access to closed user group pricing on travel, with a huge inventory of 3 million hotels and properties, that are not available to the general public. Even before accounting for earned rewards, the platform offers substantial upfront value.
To redeem, steps tracked via Apple Health or Google Fit convert into Points which to earn cashback-style Coins i.e. real financial value spent on hotel stays at exclusive wholesale prices, future travel upgrade or digital gift cards (redeemable at one of incentifi’s 150+ partnered retailers).
Critically, it’s built for everyone, not just fitness obsessives. The platform rewards consistent healthy habits at all activity levels, making wellbeing inclusive rather than a perk for the few. The platform also gives employers something they’ve lacked, visibility. Most wellbeing initiatives operate without clear insight into engagement or impact – money goes in, but there’s no clear picture of what’s working or why.
incentifi changes that, by offering real-time dashboards featuring live programme tracking, near-real-time earning updates, omnichannel messaging, and actionable workforce analytics. Employers can see what’s driving behaviour and which incentives are resonating most, turning wellbeing from a leap of faith into a measurable investment.kind to seamlessly merge gamified health tracking with meaningful, experiential travel rewards.
Is There A Market For incentifi?
Yes and it’s urgent. Workplace wellbeing in the UK has reached a critical juncture, with approximately 79% of employees experiencing moderate to high levels of stress. For more than a third of the workforce, this pressure bleeds into their personal lives and disrupts their sleep.
The impact is evident in a 15-year peak in sick leave, now averaging 9.4 days per staff member, with mental health struggles serving as a primary catalyst. Furthermore, presenteeism remains a significant burden, accounting for 50-70% of all wellbeing-related expenses while silently eroding innovation and productivity across businesses of all scales.
This is costing UK businesses around £56 billion per year. Yet the gap between the scale of the problem and the effectiveness of current solutions is widening.
incentifi was built to address this directly, not with tick-box solutions, but with a platform that makes healthy behaviour rewarding for employees and measurable for employers. When employees move more and feel better, organisations see the results in stronger engagement, better retention, and a healthier bottom line.
Where Can We Find incentifi?
You can learn more and sign up as a founding member at https://incentifi.io/ or follow the founders on Instagram and LinkedIn for updates, insights and behind the scenes content on how the platform is being used in practice.
Instagram: @paulkelbie
LinkedIn: https://www.linkedin.com/in/paulkelbie/
Instagram: @jbmadders
LinkedIn: https://www.linkedin.com/in/james-barrington-madders/
