Company: SkyParlour
Founder and CEO: Angela Yore
Website: https://skyparlour.com/
About SkyParlour
SkyParlour was co-founded in Manchester in 2009 with one belief: people do not buy what you do, they buy why you do it. Seventeen years on, that belief shapes every campaign we run. We are a PR-led marketing agency for finance, technology and professional services, helping businesses at every stage, from first funding round to global scale, build trusted brands and influential leaders.
Our clients, past and present, include global card networks, payment terminal makers, payment orchestration and processing platforms, fraud and chargeback specialists, and the leading trade bodies of the payments industry. Many of them came to us with complex technology and left with a clear story, a credible voice and a seat at the table.
The results speak for themselves. In the last twelve months alone, we earned 2,880 pieces of coverage for our clients, reaching a total audience of 1.48 billion, with 22.9 million estimated views. All of it was earned, not paid, in titles including the Financial Times, The Times, BBC Radio 4, The Banker, City AM and Politico, alongside the payments trade press.
Launching a specialist agency in the shadow of a financial crisis meant proving that fintech deserved its own storytellers. We did it by hiring people who know the sector inside out, from former trade journalists to award-winning campaign leads, so we pitch like insiders and earn the trust of the journalists who cover finance every day. We call it big talent in a boutique wrapper. When the pandemic hit, we grew rather than retrenched.
We also invest in the wider community. Our Why We Lead podcast, hosted by our CEO Angela Yore, gives leaders across finance a platform to talk openly about purpose and leadership, with guests including Lord Holmes and Tony Craddock of The Payments Association. We are retained by and partner with organisations across the fintech ecosystem, including PAY360, Money20/20, Fintech Connect, Fintech Week London, the European Women Payments Network and The Inclusion Foundation, and we film with clients and partners at the shows that matter.
SkyParlour has shown that a Manchester agency can win international clients and put them in front of the national press, and we have championed the North as a home for communications talent along the way.
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