Company: Avenue Z
Senior Vice President: Bristol Jones
Website: https://avenuez.com/
About Avenue Z
Avenue Z is a public relations and digital marketing agency that helps startups, SMEs, and established companies explain complex ideas, earn credible coverage, and build lasting reputations. Founded in 2023, the agency works across emerging technology, fintech, finance, consumer brands, and eCommerce. Its teams combine media relations, strategic and corporate communications, thought leadership, crisis communications, consumer PR, eCommerce, and AI search optimisation.
The PR team works closely with founders, CEOs, and subject matter experts building companies in fast-moving or highly regulated sectors. Day to day, they find the human story inside technical products, prepare leaders for interviews, build relationships with journalists, develop timely story angles, and translate company milestones into clear messages for readers, investors, and industry stakeholders.
Bristol Jones, Senior Vice President of PR, leads the agency’s New York and Miami offices while staying directly involved in client strategy. She runs programs for fintech, crypto, and emerging technology companies, helping them earn visibility and trust in complex markets. Her work has been recognised by PRWeek, Business Insider, NYC Fintech Women, and, most recently, with the 2026 South Florida Business & Wealth Rising Star honour. Under her leadership, Avenue Z supports clients who need more than a press release: they need positioning, media counsel, founder visibility, and a communications plan that holds up as the company grows.
Avenue Z is a featured Profound Partner and a member of Profound’s original “Founding 15” agency-partner cohort. The agency began working with Profound in early 2025, shortly after the platform launched. Its full in-house PR and eCommerce capabilities pair earned media expertise with the content and optimisation work needed to generate Tier 1 coverage that can improve AI prompt performance in days. This approach is featured in the Avenue Z + WWD AEO Case Study.
The agency is 75% of the way to its Profound certification goal, with 100% of its AEO and content team already certified. Avenue Z is expected to become the second-most-certified agency worldwide. It was also one of 25 organisations in Profound’s inaugural partner roundtable on October 1, helping advise on the future of the platform, reporting, and AI agents.
Avenue Z has supported launches, fundraises, partnerships, M&A, IPOs, thought leadership programs, and reputation campaigns. In one launch campaign for Lynq, the team secured more than 15 broadcast and print placements, including CNBC Crypto World, American Banker, Blockworks, PYMNTS, and Ledger Insights, reaching more than 113 million unique viewers. Avenue Z measures PR by the quality of the audience reached and the value of the relationships built, not only by the number of clips.
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