Company: Loupa PR
Founder and Director: Maria Loupa
Website: https://loupapr.com/
About Loupa PR
ABOUT LOUPA PR
Founded by Maria Loupa in 2020 after several years at leading global PR agencies, Loupa PR is an independent B2B technology consultancy built on 15+ years of communications experience.
Across the UK, Europe and US, Loupa PR supports startups, scaleups, VC and private equity firms, and PR agency partners across AI, enterprise technology, SaaS, fintech and wider B2B tech. Its flexible model brings senior PR expertise directly to growing businesses or into agency teams needing additional expertise and capacity.
WHAT MAKES LOUPA PR DIFFERENT?
Loupa PR is lean, senior-led and flexible, with clients receiving strategic counsel and hands-on delivery directly from Maria. Drawing on 15+ years of trusted relationships across clients, agencies and journalists, she embeds into internal or agency teams as needed, with much of her work coming through referrals, recommendations and repeat business. Collaboration works both ways, with Maria also referring opportunities to trusted agencies and specialists when they are a better fit.
Support spans launches, funding announcements, events, awards, press office and thought leadership, alongside messaging, positioning, websites, content, communications strategy and media, messaging and presentation training. Work can be project-based or retained, with scope and packages tailored to each client’s stage, objectives and resources.
The approach is consultative and transparent: if a business is not yet PR-ready, Maria will say so and advise on what needs to be in place first.
WHAT IMPACT HAS LOUPA PR HAD?
Outcomes vary by brief, from strategic coverage and interviews that build long-term media relationships to news hijacking, thought leadership, stronger messaging and positioning, and SEO/GEO visibility.
Recent results offer a snapshot:
- A pre-seed funding campaign generated 35 pieces of coverage against an initial KPI of 3 to 5, including Sifted, WSJ Pro and TechRound. The client called it ‘an outstanding success’ and said working with Maria felt like ‘having an experienced in-house communications lead on their side’
- For an AI company, a 3-month media and thought leadership programme generated 16 pieces of coverage, exceeding KPIs well ahead of schedule. Another technology client combined an industry report launch with ongoing thought leadership, turning one campaign moment into sustained visibility
- A financial wellbeing technology client combined an industry report launch with ongoing thought leadership and media relations, turning one campaign moment into sustained visibility
Loupa PR prioritises targeted outreach, helping clients offer useful data, expertise and distinctive points of view that contribute to industry conversations and meet journalists’ and audiences’ needs. Maria also advises on editorial and, where relevant, separate advertorial opportunities, respecting editorial independence and the wider media ecosystem.
Maria’s wider industry contribution spans PRstack, two years on the CIPR London committee and the original CIPR AIinPR panel in 2018. More recently, she contributed to PRmoment on AI and media relations, continues university guest lecturing, and appeared in Discovery’s Nerducate: Jobs of the Future discussing AI, PR and the future of professions.
Recognised in the Independent Impact 50 in 2025 and 2026, Loupa PR’s focus remains simple: impactful, accessible senior PR tailored to each client’s needs.
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